Mug shots, 7

August 2007

The ads depict shelter pets that have been rescued and is in need of a good home. The ads stress that these animals are victims of circumstance and not abuse. Their only crime is wanting a place to call home.

Advertising Agency: Unit7, USA
Chief Creative Officer: Joe Cupani
Executive Creative Director: Jeff Harris
Group CD / Art Director: Mickey Paxton
Creative Director / Writer: Steven Capp
Junior Art Director: David Mickle
Agency Executive Producer: Janet McKenna

Comments (9)

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Enas's picture
Activity Score 741

there are hundreds of pets kinds

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

andrej dwin's picture
andrej dwin
Activity Score 937

love these!
absolutely, most definitely, love it.
*the best skate/snow/surfing videos and pictures.
*updated daily!

AdArena: Sex Sells

Blahg's picture
Activity Score 616

These are good but may be tough to maintain. I've worked for a newspaper before. There was a small section for adopt a pet that always featured a picture of an animal from the shelter. The shelter used to complain that they'd get dozens of calls for that one animal but people weren't interested in the other unfeatured animals.

I worry that this approach may cause the same problem. As an example, I think that it is likely people will call asking specifically for the animal whose owner left for Iraq and not be interested in the hundreds of other animals.

A solid creative effort though.

corporal_hicks's picture
Activity Score 365

I like these ads. Good job.

Beatboxer's picture
Activity Score 1517

I have simply and honestly always loved BULLDOGS.

They are so cuuuuuuuutttttteeeeeeeee....

CC3's picture

Nice stuff. Anything to get animals adopted from the pound.

kathymolly's picture
Activity Score 13

my that's very good insight, Blahg.

Maxwedge's picture
Activity Score 558

Top creative direction and grahically grabby. To be pedantic the eyes are a bit dark on these.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

The only thing I dont like, and call me picky, is the line "I didn't do anything."

Mug shots usually don't include the perp's defense strategy. But hey, that's just me.