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Drop the soap

Agency Network: 
Published/Aired: 
February 2010
Muddy York Print Ad -  Drop the soap

Description

Print advertisement created by GJP, Canada for Muddy York, within the category: Recreation, Leisure.

Caption

Now Recruiting
Join Toronto's gay rugby team. info@muddyyork.ca

Advertising Agency: GJP Advertising & Design, Toronto, Canada
Creative Director: Lisa Greenberg
Art Director: Lisa Greenberg
Designers: Lisa Greenberg
Copywriter: Lino DiNallo
Photographer: Jesse Senko
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Highest Rated

feelsolympic's picture

Is this ad, really for gays?? wow

feelsolympic
Activity Score 5
Javier Ramírez's picture

jajaja

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

J Designer's picture

OMG....I have nothing against gay men, but this is a little extreme.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
CGilb09's picture

I'm not racist but..
I'm not sexist but...
I'm not homophobic but..

The common denominator? Lots of ass--you being one of them.

Oh, and funny ad. (From someone who actually is a gay man).

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

J Designer's picture

Lol ok?

I only wrote it like that so people knew that I would still find this ad a little too “in your face” if it were for an all girl rugby team, all boy rugby team or co-ed rugby team.

But I see your criticism and I will try to be a little more sensitive in my wording next time.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
rehpani's picture

JAJAJAJAJAJAJAJAJAJAJAJAJAAJAJA!!!

INTERESANTE COMO ADAPTARON UNA JUGADA DE RUGBY DENTRO DEL CONCEPTO

rehpani
Activity Score 312
Etorres Publicidad/ITSU
ZAPATABLOOD's picture

good idea. very funny.

ZAPATABLOOD
Activity Score 30
Argentina
lisaallbusiness's picture

Great to see it up.

lisaallbusiness
Activity Score 3
Creative Director
advocate's picture

is this a campaign, nice to see another execution...funny

advocate
Activity Score 268
Art Director at Philippines
alexander_bickov's picture

Funny idea

alexander_bickov
Activity Score 3279
xcreativity's picture

ahaha.. pretty strong hey

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

General K's picture

this is a good joke, but is it a real ad?

General K
Activity Score 68
Art Director
roel_bogers's picture

Tad bit extreme maybe, but funny nontheless.

roel_bogers
Activity Score 84
Bestpoint Productions
the_guest's picture

just great!

the_guest
Activity Score 175
thedesignaddict's picture

Crude.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Imagepro's picture

I have no words.. It's sure a strong ad, but it feels so wrong... I doubt it is a real advertise

Imagepro
Activity Score 112
Art Director
WillyLatasa's picture

Great!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

Wordnerd's picture

that's heterophobic! shame on you!

but seriously: seriously? There is a gay rugby team? why? is there a gay champion ship?

Wordnerd
Activity Score 6692
Copywriter
Lino's picture

It's real. It's being peppered throughout Toronto's gay village. And yes, there is even a gay rugby tournament (http://www.binghamcup.com). Check out http://www.muddyyork.ca to learn more.

-Lino DiNallo
Copywriter, Player, and the team's Marketing & Media Coordinator

Lino
Activity Score 3
Copywriter
Wordnerd's picture

thanks dude. i've learned something today ;)

Wordnerd
Activity Score 6692
Copywriter
silvi's picture

Congrats Canada!!!!!!!!!

silvi
Activity Score 4172
Copywriter
archiwan's picture

Can't tell it's for recruiting Rugby...can be anyhting

archiwan
Activity Score 55
Other at Assistant Architect, Malaysia
pepsiice's picture

I LOVE this ad! nice use of a visual metaphor!

pepsiice
Activity Score 253
Graphic Designer
Waheed's picture

So bold & funny

Waheed
Activity Score 47
Copywriter
Donald Draper's picture

Very nice. Like the idea here

Donald Draper
Activity Score 137
Creative Director
ReDorkulator's picture

I like it as a general gay lifestyle ad. But I wish it would have a few rugby cues in there. It could be for any sport.

ReDorkulator
Activity Score 58
Creative Director
advertising ninja's picture

i agree. it could be even an ad for a gays prison.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
the_guest's picture

actually, it seems like a scrum, or some other rugby action where all players try to grab the ball from the ground. it doesn't happen in many other sports, does it?

the_guest
Activity Score 175
Appolonia's picture

i never knew there are gay teams ..thats a bit weird and extreme i guess..but other than that i guess the concept of the ad is quite good!

Appolonia
Activity Score 298
Copywriter at memark branding agency
faiziart's picture

xtream ad for extream people.

faiziart
Activity Score 54
Graphic Designer at Multizone media
atb2005's picture

Gay men would get it and love it! It's all tongue in cheek. There's nothing extreme here.

atb2005
Activity Score 13557
sold's picture

cliche still works

sold
Activity Score 3305
Copywriter
second_creator's picture

heeheh

second_creator
Activity Score 754
Copywriter |

copywriter

bobby666's picture

feeling happy and gay. well done fellas.

bobby666
Activity Score 1460
RMG Connect, India
Inkit's picture

An connotation of men bending over with their asses in the air. And a gay rugby team. God is probably smacking his forehead in disbelief too.
The ad is doing what its supposed to.

Inkit
Activity Score 8

Rachel Nightingale
Print Broker

Hiperion's picture

genial!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
feelsolympic's picture

Is this ad, really for gays?? wow

feelsolympic
Activity Score 5
feelsolympic's picture

Is this ad, really for gays?? wow

feelsolympic
Activity Score 5
Rare View's picture

very gay and very good

Rare View
Activity Score 30
Art Director at Indohome
Guest's picture

dont like this add at all .

Guest
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