Agency Network: 
March 2012

Death Valley is a mockumentary TV show following a police force as they brutally deal with undead perpetrators – zombies,
werewolves and vampires. Instead of advertising the show directly, we invited people to “dislike” brutal violence towards undead species.

Print advertisment created by McCann, Serbia for MTV, within the category: Media.

Save the endangered species
Raise your voice against atrocious genocide of our zombie neighbors, taking place every sunday at 9 P.M. In the Death Valley show.

Advertising Agency: McCann Erickson, Belgrade, Serbia
Creative Directors: Vladimir Cosic, Jana Savic Rastovac
Art Director: Nenad Dodic
Copywriter: Bojan Babic
Account Manager: Milos Stankovic

Comments (4)

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Highest Rated

Peter Frank's picture
Peter Frank
Activity Score 532

cool art

slodecompression's picture
Activity Score 6

Interesting, I liked it , thanks for sharing

salil.sharma's picture
Activity Score 2428

good execution as per copy
excellent Art Direction

Designer Don't Do Different Things
They Do Things Differently

kleenex's picture
Activity Score 50602


Peter Frank's picture
Peter Frank
Activity Score 532

cool art