Michael Jackson

Agency Network: 
June 2010

Print advertisment created by Leo Burnett, Portugal for MTV, within the category: Media.

Michael, what killed you?
Guess I took something I shouldn't.
Famous Crime Scene MTV Portugal
Music never dies. Doubts neither.

Advertising Agency: Leo Burnett, Iberia, Portugal
Chief Creative Officer: Chacho Puebla
Executive Creative Directors: Renato Lopes, Erick Rosa
Art Director: Pedro Hefs
Copywriter: “Steve” Colmar
Illustrators: Daniel Rosini, Pedro Hefs, Caio Lekecinskas, Renato Lopes, Noper
Typographer: Pedro Hefs
Creative Advisor: Tura

Comments (5)

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Hiperion's picture
Activity Score 3138

I love this, but copy is strange...

Billoughsby's picture
Activity Score 5144

This is great. A winning series.

That's it.

AmOgodzzz's picture
Activity Score 826

I like this series because the illustration is fantastic and the idea is very cool. But I'm having issues with this one in particular. Would have been a lot more powerful if they had MJ saying "You all did" in answer to the question. The story line would then revolve around him being thrust into fame at a very young age; having praise and attention heaped upon him as a teenager; being ostracized, accused of terrible crimes and being persecuted by the media and law enforcement as an adult; then finally becoming a recluse at Neverland Ranch and falling victim to a sinister and unscrupulous doctor who gave him lethal doses of drugs.

dollypoppin's picture
Activity Score 1423

Guess you're right. Your idea is better than this.

"Nihil sub sole novum"

velle's picture
Activity Score 1550

im having trouble figuring how the creatives arrived at this idea :/
this isnt a criticism... just frustrated at hitting a brick wall.
what do doubts have anything to do with the music and the men - the endless questioning about how the men died isnt the primary reason their music will live forever.