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Bang on, 6

Campaign
Agency Network: 
Published/Aired: 
October 2013

Description

Print advertisement created by Think Happy, India for MTV, within the category: Health.

Advertising Agency: Happy, Bangalore, India
Chief Executive Officer: Kartik Iyer
Chief Creative Officer: Praveen Das
COO: Siddartha Roy
Creative Director: Naren Kaushik
Art Director / Illustrator: Aswin Sridhar
Copywriter: Megha Ramesh
Account Management: Ajay Kumar, Pallavi Nayak
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Highest Rated

kleenex's picture

Yes the idea is simply too juvenile and they bran out of ideas.

kleenex
Activity Score 51098
Web Designer/Developer
copycopycopy's picture

I'm sorry but this entire campaign is such pretentious wash. It looks like college work, much less the work of an agency. The illustrations are nice. Not spectacular but nice. But the copy and the idea is simply too juvenile. I think at some point you guys ran out of sex puns and ended up using the tag line as one of the headline itself. This is exactly what happens when copywriters chase puns rather than ideas.

copycopycopy
Activity Score 148
Copywriter
kleenex's picture

Yes the idea is simply too juvenile and they bran out of ideas.

kleenex
Activity Score 51098
Web Designer/Developer
Mongoose's picture

Couldnt have said it better. These ads are an eye-sore!

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

Perkptar's picture

I guess it had to be juvenile if they wanted it to be a youth oriented campaign. Nice art and clear message, which by the way makes sense in English but what about Hindu?

Perkptar
Activity Score 392
Marketing Manager at consumo|sentido |

Andrés Téllez V.
consumo|sentido

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