Disaster date classifieds

Agency Network: 
August 2010

Print advertisment created by McCann, Serbia for MTV, within the category: Media.

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Copywriter: Bojan Tanaskovic
Creative Coaching: Yaniv Mlinarski, Milos Stankovic, Vladimir Popovic

Comments (6)

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jackmancer2017's picture

I always wondered if people actually looked through those pages and called numbers there. But well, it's a good idea, not very effective I suppose, unless it gets attention from other sources.

the_lizard_king's picture
Activity Score 1257

Is MTV out of money? Why are they acting so cheapish for promoting a show? i agree with jack... who really reads such ads? Anyways influencing 200 people in todays cluttered world is none the less a difficult task to achieve!

And then GOD said...
Let there be creativity!!!

andyStock's picture
Activity Score 666

I like the idea, BUT I question how well targeted it is. Most people who look through the lonely hearts columns I imagine are singletons in their 40's or older. I would imagine the show 'Disaster Dates' is aimed at a much younger target audience.

I might be wrong, but for that reason alone I have marked this advert down.

LeeHarvey's picture
Activity Score 3045

200 switchers? Wow.

atb2005's picture
Activity Score 13557

I like it and I completely disagree with Dan above vis a vis the audience of that newspaper. It could very well be young adults. We don't know for sure. Copy is funny. Good job.

Guest's picture

It's very similar to the mails that crowd my mailbox. Shiela, hot housewife age 24, is looking for some fun...