Disaster date classifieds

Agency Network: 
August 2010


Print advertisement created by McCann, Serbia for MTV, within the category: Media.

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Copywriter: Bojan Tanaskovic
Creative Coaching: Yaniv Mlinarski, Milos Stankovic, Vladimir Popovic
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jackmancer2017's picture

I always wondered if people actually looked through those pages and called numbers there. But well, it's a good idea, not very effective I suppose, unless it gets attention from other sources.

the_lizard_king's picture

Is MTV out of money? Why are they acting so cheapish for promoting a show? i agree with jack... who really reads such ads? Anyways influencing 200 people in todays cluttered world is none the less a difficult task to achieve!

Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

andyStock's picture

I like the idea, BUT I question how well targeted it is. Most people who look through the lonely hearts columns I imagine are singletons in their 40's or older. I would imagine the show 'Disaster Dates' is aimed at a much younger target audience.

I might be wrong, but for that reason alone I have marked this advert down.

Activity Score 666
LeeHarvey's picture

200 switchers? Wow.

Activity Score 3045
Creative Director
atb2005's picture

I like it and I completely disagree with Dan above vis a vis the audience of that newspaper. It could very well be young adults. We don't know for sure. Copy is funny. Good job.

Activity Score 13557
Guest's picture

It's very similar to the mails that crowd my mailbox. Shiela, hot housewife age 24, is looking for some fun...

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