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Torture

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by Ogilvy, India for MTR, within the category: Food.

Caption

So spicy, you'll run out of tears.
MTR Spicy Pickle Mixed Vegetable

Advertising Agency: Ogilvy, India
National Creative Directors: Piyush Pandey, Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Shamik Sen Gupta
Art Director: Vinci Raj
Copywriters: Sangeetha Shirali, Sushantika
Illustrator: Anoop & Siva
Account Management: Tithi Ghosh, Pradeep Rao, Ishita Chowdhury
Other credits: Joshi, Anil, Nidhin, Retheesh, Yamini, Ayelin, Gopi, Pandiyan
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snyderfox's picture

nice perspective in illustration

snyderfox
Activity Score 6
mockingbird's picture

really nice campaign.

mockingbird
Activity Score 238
gadgets's picture

withstand torture... not my type

gadgets
Activity Score 1063
sambuca's picture

jeezy creezy is that torture???
are they serious?
WTF

sambuca
Activity Score 1066
Art Director at tolingo GmbH
Khodays's picture

I think this works works the best for the Idea. I like the consistency in art.

Khodays
Activity Score 20
Copywriter at mudra advertising
Karam JS's picture

Tears, not pain and expressions.

Karam JS
Activity Score 6
Copywriter
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