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Theater

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by Ogilvy, India for MTR, within the category: Food.

Caption

So spicy, you'll run out of tears.
MTR Spicy Pickle Mixed Vegetable

Advertising Agency: Ogilvy, India
National Creative Directors: Piyush Pandey, Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Shamik Sen Gupta
Art Director: Vinci Raj
Copywriters: Sangeetha Shirali, Sushantika
Illustrator: Anoop & Siva
Account Management: Tithi Ghosh, Pradeep Rao, Ishita Chowdhury
Other credits: Joshi, Anil, Nidhin, Retheesh, Yamini, Ayelin, Gopi, Pandiyan
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makelogobigger's picture

nice take on the spicy factor !

makelogobigger
Activity Score 470
Copywriter
snyderfox's picture

awesome way to show the tears part !!

snyderfox
Activity Score 6
arvin's picture

"SHAME ON YOU GUYS" when ur commenting on your works.

arvin
Activity Score 341
gadgets's picture

Indian movies... :)

gadgets
Activity Score 1063
shatru's picture

our movies always brings tears!! again a nice take :D

shatru
Activity Score 101
Other
Hadrons's picture

What with all these immature comments to a below average ad ??!

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

creativegodown's picture

Idea: BELOW AVERAGE. Execution: GOOD.

All the good comments are from the agency who did this.

creativegodown
Activity Score 252
everartz's picture

hehehe... i like it :))

everartz
Activity Score 7613
Art Director |

| everartz |

geraldanith's picture

Brilliant insight, and an awesome execution to go with it :)

geraldanith
Activity Score 97
Art Director
Artosarus's picture

Funny idea! Great illustration!

Artosarus
Activity Score 20
Art Director |

ARTOSARUS

Khodays's picture

Wow can't capture Indian sentiments better than this. Well done!

Khodays
Activity Score 20
Copywriter at mudra advertising
Khodays's picture

Wow can't capture Indian sentiments better than this. Well done!

Khodays
Activity Score 20
Copywriter at mudra advertising
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