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Tear gas

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by Ogilvy, India for MTR, within the category: Food.

Caption

So spicy, you'll run out of tears.
MTR Spicy Pickle Mixed Vegetable

Advertising Agency: Ogilvy, India
National Creative Directors: Piyush Pandey, Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Creative Director: Shamik Sen Gupta
Art Director: Vinci Raj
Copywriters: Sangeetha Shirali, Sushantika
Illustrator: Anoop & Siva
Account Management: Tithi Ghosh, Pradeep Rao, Ishita Chowdhury
Other credits: Joshi, Anil, Nidhin, Retheesh, Yamini, Ayelin, Gopi, Pandiyan
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makelogobigger's picture

amazing art!

makelogobigger
Activity Score 470
Copywriter
creativegodown's picture

Idea: BELOW AVERAGE. Execution: GOOD.

All the good comments are from the agency who did this.

creativegodown
Activity Score 252
makelogobigger's picture

you must be from the land of 'i didnt get the idea'.

makelogobigger
Activity Score 470
Copywriter
snyderfox's picture

tear gas lol

snyderfox
Activity Score 6
hyder1977's picture

Fantastic Idea! Brilliant Execution!

hyder1977
Activity Score 13
Art Director
creativegodown's picture

GOOD ILLUSTRATIONS. That's all. IDEA IS LAME.

creativegodown
Activity Score 252
arvin's picture

very good execution and very average idea :)

arvin
Activity Score 341
Ramat Ajala's picture

Like all the series.
India strikes again.

Ramat Ajala
Activity Score 794
gadgets's picture

I don't like spicy food but this ad is brilliant!

gadgets
Activity Score 1063
shatru's picture

nice take on spicy stuff!!! a common sight this in india!! nice :)

shatru
Activity Score 101
Other
Hadrons's picture

Stupid concept, not that great of illustration either.
I bet most of the commentators are Ogilvy agency workers.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Kulkimoose's picture

Turn it the other way and people could say you're an Ogilvy competitor?

I have worked with Ogilvy in the past and personally think that this idea is lame, been done before, but you cannot argue that the illustrations aren't good. Give credit where it's due!

Kulkimoose
Activity Score 14
Marketing Manager
creativegodown's picture

Idea: BELOW AVERAGE. Execution: GOOD.

All the good comments are from the agency who did this.

creativegodown
Activity Score 252
kleenex's picture

I like the art.

kleenex
Activity Score 51110
Web Designer/Developer
geraldanith's picture

Strong execution to back an awesome idea

geraldanith
Activity Score 97
Art Director
sambuca's picture

are they stupid?

they're making fun of protesting people?
WTF?

sambuca
Activity Score 1066
Art Director at tolingo GmbH
iwork's picture

Strong visual language in the layout. Good art direction. Good idea.

iwork
Activity Score 22
Art Director at RK SWAMY BBDO
iwork's picture

Strong visual language in the layout. Good art direction. Good idea.

iwork
Activity Score 22
Art Director at RK SWAMY BBDO
Khodays's picture

:-) Very fresh art. Brilliance is in the details.

Khodays
Activity Score 20
Copywriter at mudra advertising
Shibith's picture

The Line and main characters expressions are not matching...wat say???

Shibith
Activity Score 26
Art Director at JWT, Baharin
penny'sworth's picture

I think the overall campaign is good by virtue of its provocative nature - using subjects that most people steer clear of. If you add humour you can get away with murder. No pun intended.

penny'sworth
Activity Score 110
Creative Director
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