Agency Network: 
September 2011

Print advertisment created by BÜRO, Turkey for MSA Culinary Arts Academy, within the category: Education.

In this school, everyone carries a knife.
It's not easy being a chef.

Advertising Agency: BÜRO, Istanbul, Turkey
Creative Director: Ilker Zaharya
Art Director: Ceren Gültekin
Copywriters: Ilker Zaharya, Tolga Tuncel
Photographer: Gökçe Erenmemişoğlu

Comments (5)

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mr.x's picture
Activity Score 998

The second line ruins the idea (which is only "okay").

bate_palmas's picture
Activity Score 1479

I kind of agree with mr.x. It may be a translation issue, but the headlines across this whole campaign are not qualified by the sub-copy.

Furthermore they are inconsistent as a campaign. Suddenly we're rhyming about whisks on the last one.

Sorry - the other campaign is very strong but this one doesn't make a lot of sense.

feysal's picture
Activity Score 2571

hmmm Mr X has a point

groovy baby!

marchingtosmtnew's picture
Activity Score 4

just ruined a simple idea by trying to explain it. but, as adman see people as idiots in Turkey, they feel the need of explaining even the simplest idea. stupid!

mr.x's picture
Activity Score 998

The second line doesn't explain shit and it doesn't add anything to the ad. But as you said, turkish advertisers tend to ruin solid ideas by adding unnecessary shit. Sorry about the shit's.