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Agency Network: 
Published/Aired: 
September 2011

Description

Print advertisement created by BÜRO, Turkey for MSA Culinary Arts Academy, within the category: Education.

Caption

In this school, everyone carries a knife.
It's not easy being a chef.

Advertising Agency: BÜRO, Istanbul, Turkey
Creative Director: Ilker Zaharya
Art Director: Ceren Gültekin
Copywriters: Ilker Zaharya, Tolga Tuncel
Photographer: Gökçe Erenmemişoğlu
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mr.x's picture

The second line ruins the idea (which is only "okay").

mr.x
Activity Score 998
Forsbergs Skola
bate_palmas's picture

I kind of agree with mr.x. It may be a translation issue, but the headlines across this whole campaign are not qualified by the sub-copy.

Furthermore they are inconsistent as a campaign. Suddenly we're rhyming about whisks on the last one.

Sorry - the other campaign is very strong but this one doesn't make a lot of sense.

bate_palmas
Activity Score 1479
feysal's picture

hmmm Mr X has a point

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

marchingtosmtnew's picture

just ruined a simple idea by trying to explain it. but, as adman see people as idiots in Turkey, they feel the need of explaining even the simplest idea. stupid!

marchingtosmtnew
Activity Score 4
Copywriter
mr.x's picture

The second line doesn't explain shit and it doesn't add anything to the ad. But as you said, turkish advertisers tend to ruin solid ideas by adding unnecessary shit. Sorry about the shit's.

mr.x
Activity Score 998
Forsbergs Skola
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