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Crusty 3

Campaign
Agency Network: 
Published/Aired: 
October 2010

Description

Print advertisement created by Marketforce, Australia for Mrs. Mac's, within the category: Food.

Caption

Be in to win $10,000
crustychallenge.com.au
Lean meat with a crusty top

Advertising Agency: Marketforce, Perth, Australia
Executive Creative Director: Andrew Tinning
Copywriters: Murray Laird, Guy Howlett
Art Directors: Andrew Tinning, Steve Lorimer
Agency Producer: Catalina Clema
Retoucher: Madeleine de Pierres
Photographer: Nigel Fisher
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Yarp's picture

Bwhahahahahaha! So wrong, but so funny!

Yarp
Activity Score 385
Copywriter at Freelance
Colish's picture

funny. funny photoshop work.

Colish
Activity Score 146
Creative Director
Guest's picture

Is it like your grandma will be so much more attractive when she'll had won the contest ?
well to me it's still better than this : http://adsoftheworld.com/media/print/virgin_radio_keep_fresh_girl

Guest
Pedestrian's picture

Lame. Been done before. And yeah, I know everything's been done before, but this has been done to death. And maybe ONCE it was funny.

Also, makes me the opposite of hungry.

Pedestrian
Activity Score 492
Guest's picture

pie night has a lot to answer for

Guest
Roger Keynes's picture

Roger that. ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

whatthefudge's picture

wtf?

whatthefudge
Activity Score 1266
Guest's picture

That's the REAL MILF!

Guest
Hiperion's picture

Tacky and done before a lot fo times.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

photoshop sucks

Guest
Jupiter's picture

only your body would benefit from lean meat (hint: lean body) and leave your face with a crusty texture (hint: wrinkled face) ???

that's just lame!!!

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Kamikaze777's picture

I can do better photoshop than that with a mouse and my left hand : p

Kamikaze777
Activity Score 119
My deskop
Crystal Clear's picture

nice tattoo

Crystal Clear
Activity Score 83
Other at Media - Newspaper
jnaimo's picture

Crystal, your so kind. I assume the Photoshop work was intentional. No sense trying to fool the reader into thinking that these combos could possibly exist. I sure hope the product survives. I hope even more that it tastes great! The compositions are good. Where do these ads run - magazine/newspaper/billboard?

jnaimo
Activity Score 100
Graphic Designer at Baudville, Inc.
CuriousPencil's picture

Allow me: this is so fucking offensive it should be fucking shot. Shame on the agency, shame on the team (two copywriters? What, they fought for who'd take the blame?)

No stars.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

Madonna style.

Guest
D.B.'s picture

The ad certainly got my attention for all the wrong reasons but I'm not sure I'd want to be eating their pies.

D.B.
Activity Score 66
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