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Justin's picture

I think the illustration and retouching is a bit dodge.

On the mark conceptually and from an art direction pov, not bad.

Justin
Activity Score 176
Art Director
PeteHH's picture

Great thought, strange execution.

PeteHH
Activity Score 202
Copywriter
copycomoelcopi's picture

The line may be catchy, but for me its not a good idea. Its literal and lame. And the art is very bad. For me, at least.

copycomoelcopi
Activity Score 822
Copywriter
aj's picture

where's the thought? agreed the execution is in ur face and it is an apt display of what the viewer feels after seeing the ad, and more importantly, after reading that dreadful line!

aj
Activity Score 168
Art Director
aj's picture

'man warming'...god, what a catchy line!

aj
Activity Score 168
Art Director
aj's picture

how about?
a campaign for head-splitting.
a campaign for head-exploding.
a campaign for head-bursting.

aj
Activity Score 168
Art Director
jennywhx's picture

funny
but bad execution
the environment setting was wrong
sexy clothing? why black clouds? it look like some....weird poster for weird disaster movie, from far

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

david.g's picture

simple and funny man warming, execution, I don't know, should be better but I like the strange way of it. Why not?
have seen an ad for a mobile brand in Shots CDs made buy those guys . Was very cool. Good portfolio..

david.g
Activity Score 68
Copywriter
addyhoch10's picture

i love the art on this one. it looks so wicked

addyhoch10
Activity Score 2592
Art Director
braindrain's picture

A creative director should have saved the concept and killed the execution. The idea that these clothes will get men all hot and bothered is solid. The line and execution are very clumsy though.

braindrain
Activity Score 240
Copywriter
mikelite's picture

the art is beautiful, but the idea is suspect at best.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

swati s's picture

i cld link this to mr.Burns frm simpsons in more ways than one;)

swati s
Activity Score 20
Other
xiv's picture

Terrible... it looks like an ad targeted at males. How many men do you know buy clothes for their girl?
Who is the target? It does not make me wan't to go out and find more info about this brand which claims 'these clothes make you look so hot your man will catch on fire'. The man looks like a hairy nerd. Perhaps they could have used a younger more attractive/sexy male, insitu rather than in your face. Whatever happened to good ol' hot skinny models selling clothes. Gemma Ward?

xiv
Activity Score 18
Graphic Designer
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