Agency Network: 
October 2010
Movistar Print Ad -  Shirt


Print advertisement created by Publicis, Uruguay for Movistar, within the category: Electronics, Technology.


On my way. Drop n @ the supermarket b4 arrivin. C u!
When driving, don´t use your mobile.

Advertising Agency: Publicis Impetu, Montevideo, Uruguay
Creative Directors: Mario Taglioretti, Esteban barreiro
Art Director: Joaquín Rodríguez Frau
Copywriter: Germán La Gamma
Photographer: Tali Kilelman
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Girlfireice's picture


Activity Score 254
Copywriter at Trainee
suresh90's picture

Not clear :(

Activity Score 620
Art Director at visualizer |

jackmancer2017's picture

I have seen something like this before. Couldn't really find it though this Vodaphone one is somewhat similar:

Dzsoi's picture

I am with you Jack, the linked one is the same boosted with some visual creativity. This one here is just lame.

Activity Score 8532
Copywriter at junior copywriter
mireia's picture

this one's muuuch better!

Activity Score 356
Sdb's picture

Lack of thought..

Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
jackblack's picture

Oh no, I didn't put on make up.

Activity Score 2357
Art Director
ronstr's picture

It has some nice elements, I would say, not ending the whole sentence. because the hit will occur while texting, dunno, I would maybe 'beam' the txt message instead of the txt message being part of the sweater... still don't know... hey, but most of the time, my work don't end up on AOTW frontpage ;-)

Activity Score 140
Creative Director at art director
Billoughsby's picture

The text definitely should not be printed on actual t shirt. It looks like a cheap out.

Activity Score 5144
Art Director |

That's it.

Chelsey Homan's picture

Here I go again, liking things that everybody else hates. It's that it reminds me of looking down at a text message, looking up, looking down...the two have your attention and I think it's clever to merge them into one image for print. I agree though, the execution could have been better.

Chelsey Homan
Activity Score 90
morse's picture

This idea is good, but it's been done better previously.

Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

shahidali's picture

Surprised to see these comments above. I really liked it. From the message point of view, its clear. From the cut through point of view, its hard to avoid and from retention point of view, it strongly registers in mind. Well, we have to respect different views. Btw, Brilliant art direction. Gives me the feeling that the boy really got in front of a speeding car while doing this shoot.

Activity Score 4069
Dhaka, Bangladesh |


shah wali jan's picture

any body tell me what is this ?

shah wali jan
Activity Score 257
Graphic Designer at coffee communication
Billoughsby's picture

Shah: It is an ad about the danger in texting on your cell phone while you drive.

Activity Score 5144
Art Director |

That's it.

manumartin5's picture

communication not clear.. it can be better.

But who did this previously, as I can see from the above comments?/

Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
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