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Agency Network: 
Published/Aired: 
October 2010
Movistar Print Ad -  Shirt

Description

Print advertisement created by Publicis, Uruguay for Movistar, within the category: Electronics, Technology.

Caption

On my way. Drop n @ the supermarket b4 arrivin. C u!
When driving, don´t use your mobile.

Advertising Agency: Publicis Impetu, Montevideo, Uruguay
Creative Directors: Mario Taglioretti, Esteban barreiro
Art Director: Joaquín Rodríguez Frau
Copywriter: Germán La Gamma
Photographer: Tali Kilelman
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Girlfireice's picture

bad

Girlfireice
Activity Score 254
Copywriter at Trainee
suresh90's picture

Not clear :(

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

jackmancer2017's picture

I have seen something like this before. Couldn't really find it though this Vodaphone one is somewhat similar:
http://adsoftheworld.com/media/print/vodafone_text_drive

jackmancer2017
Dzsoi's picture

I am with you Jack, the linked one is the same boosted with some visual creativity. This one here is just lame.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
mireia's picture

this one's muuuch better!

mireia
Activity Score 356
Copywriter
Sdb's picture

Lack of thought..

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
jackblack's picture

Oh no, I didn't put on make up.

jackblack
Activity Score 2357
Art Director
ronstr's picture

It has some nice elements, I would say, not ending the whole sentence. because the hit will occur while texting, dunno, I would maybe 'beam' the txt message instead of the txt message being part of the sweater... still don't know... hey, but most of the time, my work don't end up on AOTW frontpage ;-)

ronstr
Activity Score 140
Creative Director at art director
Billoughsby's picture

The text definitely should not be printed on actual t shirt. It looks like a cheap out.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Chelsey Homan's picture

Here I go again, liking things that everybody else hates. It's that it reminds me of looking down at a text message, looking up, looking down...the two have your attention and I think it's clever to merge them into one image for print. I agree though, the execution could have been better.

Chelsey Homan
Activity Score 90
morse's picture

This idea is good, but it's been done better previously.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

shahidali's picture

Surprised to see these comments above. I really liked it. From the message point of view, its clear. From the cut through point of view, its hard to avoid and from retention point of view, it strongly registers in mind. Well, we have to respect different views. Btw, Brilliant art direction. Gives me the feeling that the boy really got in front of a speeding car while doing this shoot.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

shah wali jan's picture

any body tell me what is this ?

shah wali jan
Activity Score 257
Graphic Designer at coffee communication
Billoughsby's picture

Shah: It is an ad about the danger in texting on your cell phone while you drive.

Billoughsby
Activity Score 5144
Art Director |

That's it.

manumartin5's picture

communication not clear.. it can be better.

But who did this previously, as I can see from the above comments?/

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
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