Agency Network: 
October 2010

Print advertisment created by Publicis, Uruguay for Movistar, within the category: Electronics, Technology.

On my way. Drop n @ the supermarket b4 arrivin. C u!
When driving, don´t use your mobile.

Advertising Agency: Publicis Impetu, Montevideo, Uruguay
Creative Directors: Mario Taglioretti, Esteban barreiro
Art Director: Joaquín Rodríguez Frau
Copywriter: Germán La Gamma
Photographer: Tali Kilelman

Comments (15)

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Girlfireice's picture
Activity Score 254


suresh90's picture
Activity Score 620

Not clear :(

jackmancer2017's picture
Activity Score 6992

I have seen something like this before. Couldn't really find it though this Vodaphone one is somewhat similar:

Dzsoi's picture
Activity Score 8532

I am with you Jack, the linked one is the same boosted with some visual creativity. This one here is just lame.

mireia's picture
Activity Score 356

this one's muuuch better!

Sdb's picture
Activity Score 1362

Lack of thought..

jackblack's picture
Activity Score 2357

Oh no, I didn't put on make up.

ronstr's picture
Activity Score 140

It has some nice elements, I would say, not ending the whole sentence. because the hit will occur while texting, dunno, I would maybe 'beam' the txt message instead of the txt message being part of the sweater... still don't know... hey, but most of the time, my work don't end up on AOTW frontpage ;-)

Billoughsby's picture
Activity Score 5144

The text definitely should not be printed on actual t shirt. It looks like a cheap out.

That's it.

Chelsey Homan's picture
Chelsey Homan
Activity Score 90

Here I go again, liking things that everybody else hates. It's that it reminds me of looking down at a text message, looking up, looking down...the two have your attention and I think it's clever to merge them into one image for print. I agree though, the execution could have been better.

morse's picture
Activity Score 18024

This idea is good, but it's been done better previously.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

shahidali's picture
Activity Score 4069

Surprised to see these comments above. I really liked it. From the message point of view, its clear. From the cut through point of view, its hard to avoid and from retention point of view, it strongly registers in mind. Well, we have to respect different views. Btw, Brilliant art direction. Gives me the feeling that the boy really got in front of a speeding car while doing this shoot.


shah wali jan's picture
shah wali jan
Activity Score 257

any body tell me what is this ?

Billoughsby's picture
Activity Score 5144

Shah: It is an ad about the danger in texting on your cell phone while you drive.

That's it.

manumartin5's picture
Activity Score 1196

communication not clear.. it can be better.

But who did this previously, as I can see from the above comments?/