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Sharks

Campaign
Agency Network: 
Published/Aired: 
July 2009

Description

Print advertisement created by Y&R, Peru for Movistar, within the category: Professional Services.

Caption

Your movistar number always survives.

Advertising Agency: Young & Rubicam, Lima, Peru
Executive Creative Director: Flavio Pantigoso
Art Director: Mirko Cuculiza
Illustrator: Renzo de Checo
Photographer: Lucía Arana
Copywriter: Daniel de León
Agency Producer: Daniela Dañino
Account Director: Eduardo Grisolle
Account Supervisors: Manuel Ahumada, Manuel Bellido
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copycomoelcopi's picture

boniiiiiito. felicitaciones! I saw the TV spots and were beautiful.

copycomoelcopi
Activity Score 822
Copywriter
tirthomitro's picture

imagination at its peak.
artistry - best. bar none.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

alexander_bickov's picture

of human remains only the numbers :)

alexander_bickov
Activity Score 3279
alexander_bickov's picture

ambiguous message

alexander_bickov
Activity Score 3279
Guest's picture

wassup with u posting on almost every ad. attention grabbing?

Guest
Guest's picture

Too literal

Guest
Chopper's picture

Is 5 around ?

Chopper
Activity Score 1015
Guest's picture

Good art

Guest
Andrey Vaslit's picture

like more the tv spots, really.

Andrey Vaslit
Activity Score 210
vma64's picture

Very nice.

vma64
Activity Score 26
Art Director
Guest's picture

please get rid of the graphics.com learning video. slows machine for every ad reload. or make the creative and comments the only thing to change and have to reload. surrounding ads should remain without having to always reload.

Guest
everartz's picture

such a perfect art indeed....

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

shouldnt the phone be in one piece before the sharks attack?

Guest
Guest's picture

I'm afraid number 6 is not gonna make it.....=(

Guest
Guest's picture

mas o menos

Guest
gon_enelcamino's picture

i first thought they were jumping into de water..

gon_enelcamino
Activity Score 838
Underground
Guest's picture

Malísima

Guest
Guest's picture

Quién , tu mamá o tu hermana?

Guest
Guest's picture

You must be creative blind my amigo.

Guest
Guest's picture

tienes la razon, malisima

Guest
Notorious's picture

I LOVE IT!!

it's how we do it!

Viva la Y&R!

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

gioborde's picture

I cant believe Im the only one that thinks thesea are very lame. They are not bad, but its far from being great. If youre gonna personify..make it worth doing, So go for the easy road: the numbers "survive", so show them surviving and being HUMANIZED. ,,,hmmm, doesnt really do it for me.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Guest's picture

yes you are the one and only
HAHAHA.
This is GREAT

Guest
Guest's picture

awesome

Guest
Guest's picture

Poor how can you say the art is good??? What's good about it...

Guest
Guest's picture

very very nice;)

Guest
Guest's picture

Humanizar números poniendo piernas y brazos es -a mi parecer- un recurso forzado y antiguo. Además, no entiendo por que comunican eso... no me parece un gran diferencial, todas las empresas de celulares ofrecen eso: al perder tu celular, no pierdes el número.

Guest
Guest's picture

Buenísimo. Lo que importa es el uso del recurso, no lo antiguo que este sea.

Guest
Guest's picture

Y en este caso...que es lo especial en el uso...???...VIEJUUUUUUUUNO...Y los ke comentan...seguro son o PERUANOS (no en el sentido discriminativo...lo digo por patriotismo), o Amigos de Y&R o los mismos de Y&R.

Guest
Guest's picture

obvio tú NO estás en Y&R, pero no te piques, siempre puedes entrar a Causa o a Actualidades Publicitarias.

Guest
Guest's picture

Uff....cuantos años tiene ud. Siento como esos niñitos de kinder o primaria con ese tipo de respuesta.
Saludo

Guest
Andrey Vaslit's picture

Que es Y&R??
Repito de nuevo, prefiero el video a esto.

Andrey Vaslit
Activity Score 210
Guest's picture

Y&R es: Yo te Reculeo.

Guest
Guest's picture

hay que ser chupamedias para decir que este aviso es creativo...

Guest
Guest's picture

no, sólo hay que tener dos dedos de frente. no te piques.

Guest
Guest's picture

Muchísimo mejor que el de Toyota Prius.

Guest
nilton_pereyra's picture

queda... next!

nilton_pereyra
Activity Score 18

its ok folks

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