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Bees

Campaign
Agency Network: 
Published/Aired: 
July 2009

Description

Print advertisement created by Y&R, Peru for Movistar, within the category: Professional Services.

Caption

Your movistar number always survives.

Advertising Agency: Young & Rubicam, Lima, Peru
Executive Creative Director: Flavio Pantigoso
Art Director: Mirko Cuculiza
Illustrator: Renzo de Checo
Photographer: Lucía Arana
Copywriter: Daniel de León
Agency Producer: Daniela Dañino
Account Director: Eduardo Grisolle
Account Supervisors: Manuel Ahumada, Manuel Bellido
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Guest's picture

I love it. I assume there are many others competitors promising the same old shit : "undestructible" phone numbers. But that's exactly what good advertising is made for. Saying the same thing in a way that makes it like it was just invented the day before. Gracias.

Guest
Guest's picture

I disagree

All peruvians know that if you loose your cell phone you´ll have the number back. All cell phones operators offer that. That benefit is very weak. Nothing new...

Guest
Guest's picture

Completeley disagree as well. Not only in Peru, but all over the world...Lose youre phone, but not your phonenumber...thats what most are aiming for. With regards to the ad....the visual is nice...but the idea of humanizing numbers is just so old. This is what makes it a bit under the average...its too obvious, easy, and past its time. Its like the POP`s on location where the number has legs and arms...and is telling you something..
ART IS GOOD but CREATIVE is weak...this is just my opinion. Dont mean to be insultive.
Greetings

Guest
Guest's picture

j'aime bien l'idée
bravo

Guest
alexander_bickov's picture

People need numbers

alexander_bickov
Activity Score 3279
gioborde's picture

What is that...an opinion..a remark...it doesnt make sence mr bickov. "people need numbers"...what are you saying about the ad.???

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Andrey Vaslit's picture

REALLY, like more the TV spots.!! why bees? It's the phone sweet? sugared?
don't like this, sharks better

Andrey Vaslit
Activity Score 210
Guest's picture

And why sharks? Are cell phones sardine-flavoured? C'mon, where is your inner child.

Guest
everartz's picture

AWESOME AWESOME AWESOME!!!!!!

everartz
Activity Score 7613
Art Director |

| everartz |

Sephi's picture

movie view&idea~

:D

Sephi
Activity Score 139
Art Director at Shanghai,China
Grrrr's picture

The weakest of them all. Rushed photoshop syndrom. Where can I see TV?

Grrrr
Activity Score 1961
Illustrator
imosaddaq's picture

so sweet :)

imosaddaq
Activity Score 71
Creative Director at One Design House |

impossible is nothing !

Guest's picture

super

Guest
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