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Published/Aired: 
September 2008
Movere Institute Print Ad -  Drawing, 1

Description

Caption

Childhood obesity is a weight you carry for life.

Advertising Agency: 11|21, Rio de Janeiro, Brazil
Creative Director: Gustavo Bastos
Art Director: Fernando Maciel
Copywriter: Márcio Bittencourt
Illustrator: Fernando Maciel
Photographer: Washington Possato
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pierrelastname's picture

DONE FOR WOLKSWAGEN,same same...

pierrelastname
Activity Score 2869
Copywriter
LeeHarvey's picture

A Wolkswagen ad for obesity? And what the heck is Wolkswagen.....?

LeeHarvey
Activity Score 3045
Creative Director
Albondiga's picture

I've never seen the VW ad, but this ad is fantastic. Great idea & execution.

Albondiga
Activity Score 96
Graphic Designer
®'s picture

this is the only one with an idea in it.... nice.

®
Activity Score 131
Art Director
Favete's picture

good one, have the link on Wolkswagen's?

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

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Change it, change it now coz they will tomorrow.

OMaxweller's picture

This is the strongest ad out of the bunch. The idea of not feeling like you are not part of a group, whether that's family or friends, is a strong emotional concept. Very nice.

OMaxweller
Activity Score 79
Copywriter
pardzy's picture

well done

pardzy
Activity Score 16
photographer
slip's picture

this ad's communicating beautifully. right on the mark.

*****

slip
Activity Score 919
designer |

SJB

teenie's picture

Lovely. I like this one best but the other are good, too. It gives the idea that, even young, obese children know they stand out. I think it will touch parents pretty strongly.

teenie
Activity Score 1894
Copywriter
VioletYoshi's picture

Nobody will learn anything from this ad. They will assume that it's reasonable to make fat children outcasts so they will be motivated to eat healthier, rather than understanding that fat children need support and acceptance.

This campaign also falls into the myth that fat is a choice, for a majority of people it isn't. Everyone comes in all shapes and sizes, you can be fat and be healthy.

www.bigfatfacts.com

Put an end to size discrimination, and ads like this one that prey on children.

VioletYoshi
des4graphic's picture

Its very good idea

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\\Graphic in every where.... look around you!\\

des4graphic
Activity Score 282
senior graphic designer |

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\\Graphic in every where.... look around you!\\

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