Advertisement

Mouse hole

Published/Aired: 
May 2007
 Mouse hole

Description

Caption

Looks better, doesn't it?
Solutions for small places.

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Concept: Gerda Reichl-Schebesta, Bernhard Grafl, Alistair Thompson
Creative Director: Gerda Reichl-Schebesta
Art Director: Bernhard Grafl
Copywriter: Alistair Thompson
Graphic Design: Marion Schlipfinger
Photo: Vienna Paint
Production: Norbert Rabenseifner, Sandra Fauster
Log in or register to post comments

Highest Rated

adsux's picture

nice!
was it used by ikea? didn't know that

adsux
Activity Score 50
Art Director
FAHAD's picture

I Liiike

FAHAD
Activity Score 85
Art Director
Scam Detector's picture

Why are they using a strategy used very successfully by Ikea???

Scam Detector
Activity Score 1048
General Manager
roman-schwienbacher.com's picture

maybe because it worked !!!

roman-schwienba...
Activity Score 1021
Photographer
Scam Detector's picture

So people will think of Ikea first. Then realise it's not Ikea and forget about it.
That's really clever.

Scam Detector
Activity Score 1048
General Manager
adsux's picture

nice!
was it used by ikea? didn't know that

adsux
Activity Score 50
Art Director
rleite's picture

Very good.

rleite
Activity Score 30
Marketing Manager
elmikel's picture

beautiful campaign! especially the ambient one is very good.

elmikel
Activity Score 1147
Illustrator
vincent's picture

I like it.good....IS so sweet...

vincent
Activity Score 28
Art Director
cp's picture

...and I bet the chap won't get lucky with pussies, eh?

good thinking, yeah... its cute!

cp
Activity Score 354
Creative Director
Carlos Duty's picture

refrescante.
esta pieza es la más entretenida.

Carlos Duty
Activity Score 96
Copywriter
Punch's picture

ASI ES. MUY BUENA CAMPAÑITA.

"Aquí también se opina en español y em português".

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

manojchaki's picture

very nice

manojchaki
Activity Score 33
Art Director
hang-the-dj's picture

Mouse-hole again?

Add it to the list Rog.

hang-the-dj
Activity Score 1262
Copywriter
Boony wants a beer's picture

I've actually started my list and it's taped to the wall behind me.

So far it reads:

Cobwebs
Homeless people / characters
Unemployed people / characters
Mini / giant things
Kid's drawings
Family trees
Frames
"Everything else seems..." (as in "So fast everything else seems slow")
Art gallery frames
Museum plaques

and now of course

Mouse holes

Anyone got any more?

Boony wants a beer
Activity Score 380
Art Director
hang-the-dj's picture

Water/Liquid shaped into person/object
Post-it notes
Dorks/nerds
George Bush
Wild animals doing 'kooky' stuff
Kid's alphabet
Teeth as bright lights

I could go on...

hang-the-dj
Activity Score 1262
Copywriter
itch's picture

yeha, very nice! i love it..

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

bright rhino's picture

Hmmmm...I think It's interesting how mouse holes are always shown to look like this in movies and cartoons, but in real life, mouse holes never look like this. It's like many, many years ago, someone said "I'll make a mouse hole look like this" and the rest of the world accepted it. It's interesting how the commerical and pop culture world can create an idea about something and it becomes part of our culture. Like those scenes in movies/commercials where an angry girlfriend is throwing her boyfriend's stuff out on the street from the apartment window. It is possible for that cliche to happen, but you never actually see that in real life.

bright rhino
Activity Score 118
Art Director
stereodeluxe's picture

happened to me though.

stereodeluxe
Activity Score 176
Graphic Designer
Guest's picture

I am ashis.I like it very much.

Guest
Featured Content

Latest Collections

Advertisement