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Too busy brewing, 2

Published/Aired: 
January 2010
Description: 

Sorry guys, we missed the submission deadline for our ad this week. We were busy testing the new Hop-inator (it gives the beer an extra aromatic kick). Anyway, we thought if we printed the front page again, The Age might give us another chance next week.

Creative Director: Richard Ralphsmith
Art Director: Jake Barrow
Copywriter: Jim Curtis

Comments (10)

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anHiiieeta's picture
anHiiieeta
Activity Score 328

nice approach

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

Cheeky, but good...

paumarques's picture
paumarques
Activity Score 1312

jajajajj!!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Great!!!!!!!!!!!!!!

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silvi's picture
silvi
Activity Score 4172

This is more clear for the people who doesn´t belong to the advertising world.

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

I've seen the "too busy to..." approach before, but never like this, where they printed the actual content from a previous issue. Well executed and definitely humorous.

flavourfish's picture
flavourfish
Activity Score 125

Love it!

But the one with stock photo I think some will miss.
And the next one is good but this is still the best one.

maxchionh's picture
maxchionh
Activity Score 255

this is much better. missing an advertising submission can be related to busy employees. not stock imagery...

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Love the idea, but...
is that how the ad ran.. or is that your presentation mock up?
(There could be 2 more votes in it for you!) ;)

The Jobless Writer
Will Think for Salary

rolling.stone's picture
rolling.stone
Activity Score 2741

good approach

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