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MD joins MOfilm, Mummy

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by BBDO, Romania for Mountain Dew, within the category: Non-Alcoholic Drinks.

Caption

Extreme meets film.

Advertising Agency: Graffiti BBDO, Romania
Creative Director: Mihai Gongu
Art Director: Cosmin Simionescu
Copywriters: Alex Strimbeanu, Eugen Suman
Illustrator: Cosmin Simionescu
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JeffGreenhouse's picture

The campaign concept is clever, but the artwork is a total turnoff. I know they are going for the storyboard look, but storyboard doesn't have to look like it was drawn by a fourth grader. With better art this campaign would be pretty slick.

JeffGreenhouse
Activity Score 310
quodavid's picture

totally agreed

quodavid
Activity Score 734
kingzeus's picture

agreed

kingzeus
Activity Score 260
Ideate Creative Communication |

"you are valued for your value so be valuable..."

CreativeNinja's picture

I dont.... A concept something meets something rather than clever seems pretty old to me, nothing new or fresh there, like the brand is.

And yes the art direction doesn't help at all... There's no justification for the kinder garden drawing, and the typo isn't doing for me.

CreativeNinja
Activity Score 133
Planner
Billoughsby's picture

If I recall correctly, I did this whole campaign on shirt cardboard when I was 8. Nice to see the profound influence of those early explorations on the ad industry of Romania.

Billoughsby
Activity Score 5144
Art Director |

That's it.

esteb's picture

Like the idea.

esteb
Activity Score 673
art
luispiter's picture

noooo its bad... i dont like

luispiter
Activity Score 2756
comunication
picopalqlea's picture

this is horrible.

picopalqlea
Activity Score 999
madacor's picture

this campaign is one of the best I've sen lately here.
gold.

madacor
Activity Score 10
kleenex's picture

I disagree, this more like bronze not gold.

kleenex
Activity Score 51126
Web Designer/Developer
tytpol's picture

Funny that they copy themselves: http://adsoftheworld.com/media/print/moutain_dew_van_gogh but worse.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

jackblack's picture

Kind of fun.

jackblack
Activity Score 2357
Art Director
the_lizard_king's picture

I like the concept... it is very very clever. But the execution lack big time.

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

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