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Chess

Campaign
Agency Network: 
Published/Aired: 
November 2008

Description

Print advertisement created by Ogilvy, China for Motorola, within the category: Electronics, Technology.

Caption

Ming8. Now with GPS, thankfully!

Advertising Agency): O&M Beijing, China
Creative Director: Wilson Nils
Art director: Rain Yu
Copywriter: Chen Ning
Photographer: Zhou Yu Long
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SeanMartin's picture

These crack me up. Simple, effective, funny as hell.

--------------------------

www.joey-aristophanes.com

SeanMartin
Guest's picture

No, it is actually sad.
No fucking idea, no thinking, it is just a product benefit demo - the easy way, the typical first level benefit.
It was a waste of time and money to produce this ad.

Guest
Guest's picture

It is a good idea. it from ture life. I like.

Guest
Guest's picture

傻叉!

Guest
Guest's picture

i like these

Guest
takyuz's picture

nice

takyuz
Activity Score 120
Creative Director
AdvMan's picture

Effective work for brand behaviour

İyi Reklam, Kötü Reklam
www

AdvMan
Activity Score 299
www.fikirbenim.blogspot.com |

www.fikirbenim.blogspot.com

Guest's picture

Great!

Guest
izmild's picture

Very nice ad! fun, familiar, simple and good communication

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Guest's picture

hay cada pastel opinando, they suck!

Guest
Guest's picture

RECUERDEN ESTOS ANUNCIOS. VAN A GANAR EN CANNES!!!
MUY BUENOS!!!!

Guest
Guest's picture

gue suka banget nih print ad, print ad asia is the best daripada print ad amerika ...

Guest
Guest's picture

dangkal bgt ini orang diatas. pasti gak pernah menang bahkan di cp

Guest
Javier Ramírez's picture

Muy buen nivel.
Un insight, una idea y una buena ejecución.

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Mai_Maged's picture

Simple and to the point. I like it.

Creativity is simplicity
Hundreds of victims in Ghaza:(. GOD will save IT soon.

Mai_Maged
Activity Score 123
Creative junior in ( Inhouse) Marketing communication agency |

Creativity is simplicity

unmanman's picture

greetings

thats just beautiful

unmanman
Activity Score 118

ga ga goo goo ga ga...

xxxx's picture

i like the wardrobe...especially the guy holding the chess...

xxxx
Activity Score 19
malaysia
Guest's picture

it's funny but i wish they play-down the photography style a bit.
i think it's best delivered raw.

Guest
Guest's picture

only in china.

Guest
Guest's picture

first of all – first base thinking.

second of all - it's the same execution three times.

Guest
Guest's picture

simple with humor. Very effective and easy to understand. Great ad!

Guest
miguinare's picture

The art direction is wonderful. Perfect photography. Is very funny pic.
Nice execution

miguinare
Activity Score 32
Copywriter
monkey business's picture

Love it!!!!

monkey business
Activity Score 18
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