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Motorhome

Published/Aired: 
June 2007
 Motorhome

Description

Advertising Agency: Craverolanis, Buenos Aires, Argentina
Executive Creative Directors: Juan Cravero, Darío Lanis
Creative Directors: Juan Pablo Lufrano
Copywriters: Juan Pablo Lufrano
Art Directors: Juan Pablo Lufrano
Photographer: Buenavista Fotografía
Account Supervisor: Laura Erobaldi
Advertiser's Supervisor: Ivan Canales
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Highest Rated

suma's picture

e s p e c t a c u l a r

suma
Activity Score 54
web designer
Fridgerator's picture

haha awesome stuff!

WAKE THE #^&@ UP!

Fridgerator
Activity Score 458
OCAD - 2nd Year Advertising |

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The concept is only as good as the execution.

Dick Huges's picture

funny!

Dick Huges
Activity Score 937
Copywriter
Joe76's picture

jajaja!

Joe76
Activity Score 762
Art Director
San Pateste's picture

excelente, vamos latinos

San Pateste
Activity Score 139
Copywriter
ellehcimeo's picture

Best coffee ad promoting caffein as a waker upper I've seen in a long long long time!

ellehcimeo
Activity Score 3376
Art Director
jorge21's picture

Muy buena idea !! genial ejecucion !!

jorge21
Activity Score 307
Copywriter |

Jorge Bryson

Pouts's picture

AMAZING!!! AMAZING!!! Siempre Argentina! Creativos Argentinos

Pouts
Activity Score 693
Art Director
sloppy4's picture

best thing i've seen in a while.

sloppy4
Activity Score 1492
addyhoch10's picture

pwahaha

addyhoch10
Activity Score 2592
Art Director
Pacific Blue's picture

Looks like TBWA/Paris campaign.
But it is not.

Well done guys.

Pacific Blue
Activity Score 335
Art Director |

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/// The clock is laughing in my face ///

Rog's picture

'Fishermans Friend' strong lozenges.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

varatphong's picture

Cool! Love the imaginative effect.

Now if thats coffee, ever wonder what a tea that looks like this will do to you.

>> >> >>

varatphong
Activity Score 78
Other
afterbyrne's picture

Ok, I must be by myself on this one but I don't think its that good. I mean I know what they are getting at but don't think its that funny. It's like a 3 out of 5.

afterbyrne
Activity Score 205
Creative Director at Afterbyrne |

David Byrne
http://www.afterbyrne.com

Rog's picture

You're not.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

TopJeff's picture

It's pretty amusing. I'm not sure if it makes me want their coffee, but its a very eye-catching concept.

Jeff

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TopCreatives, the premier online community for creative pros.

TopJeff
Activity Score 479
Marketing Manager
life_joke's picture

W - O - W!!!!!!!!!!!!!!!!!!!!

life_joke
Activity Score 103
Creative Director
Jet Propulsion Lab's picture

This has been done (expressed) more than a few times in "headlines" (mostly for caffinated drinks).
But never have I seen it as a visual. I quite like it.
"Thank you, sir! May I have another?"

Jet Propulsion Lab
Activity Score 10679
Copywriter
PP's picture

great way to convey message.

PP
Activity Score 66
Art Director
I think Im good tats why Im here's picture

wow. but looks more like rub on the face (to make you snooze) than a slap (to wake u up).

I think Im good...
Activity Score 48
Copywriter
no-ideas-original's picture

If it was white coffee would it be a white arm?

no-ideas-original
Activity Score 106
Other
JamurPutih's picture

Have you seen the Kapal Api TVC from IUM malaysia? wife and husband have fight, then the wife throw the coffee to the husband, and the husband get punched.

same idea?

JamurPutih
Activity Score 263
Art Director |

end of joy, enjoy

Filipe's picture

Too literal.

Filipe
Activity Score 311
Copywriter
A. J. SMITH's picture

Thats pretty cool.

In this case, I think the literal approach works fine, its dramatising the impact of strong coffee to wake you up.

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It's only an ad.

A. J. SMITH
Activity Score 2822
Darrin Stephens's picture

Wildly funny and and true. I would have loved to have seen a bit of blur on the arm, hand and face to show some motion. But still among the best stuff here lately.

Darrin Stephens
Activity Score 242
Creative Director
x-men's picture

Amazing stuff.

x-men
Activity Score 340
Creative Director
Kin's picture

racist...

Kin
Activity Score 86
Creative Director
heymmb's picture

Why racist?

heymmb
Activity Score 49
Copywriter |

.This conversation is over.

A. J. SMITH's picture

?!

A. J. SMITH
Activity Score 2822
ellehcimeo's picture

I suspect Kin is just stirring the pot.

ellehcimeo
Activity Score 3376
Art Director
A. J. SMITH's picture

Methinks you're right.

A. J. SMITH
Activity Score 2822
x-men's picture

coffe is black, like the S-Kin

x-men
Activity Score 340
Creative Director
heymmb's picture

The best coffe ad of this year, but it isn't original

heymmb
Activity Score 49
Copywriter |

.This conversation is over.

Scuba Steve's picture

Kinda like Ball Park Franks Ads.

Scuba Steve
Activity Score 74
Art Director |

If it doesn't sell, its not creative.

WalanG's picture

Does it has to be "black slaps white?"
I like the metaphor of coffee being so strong it's-like-being-slapped-on-a-face.

But the white trash theme, though humorous, is a bit unnecessary.

WalanG
Activity Score 2
A. J. SMITH's picture

Perhaps your reading too much into it.

A. J. SMITH
Activity Score 2822
gracey's picture

wow! very good!

gracey
Activity Score 100
Other
Guest's picture

it hurts

Guest
suma's picture

e s p e c t a c u l a r

suma
Activity Score 54
web designer
Istiko's picture

there is so many coffee ad talk about strong, and this one come up with different angle. Great!

Istiko
Activity Score 165
Creative Director at Student Collage |

save my soul

andylefty's picture

It works, its eye catching but to be expected.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
metis's picture

God I love this.

metis
Activity Score 413
Copywriter
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