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Mother & Child

Published/Aired: 
June 2007
 Mother & Child

Description

Caption

Adopt. Receive more than you can ever give.

Advertising Agency: Ogilvy & Mather, India
Executive Creative Director: Piyush Pandey
Creative Directors: Sumanto Chattopadhyay
Copywriter: Sumanto Chattopadhyay
Art Directors: Rajiv Rao, Elizabeth Dias
Photographer: Suresh Natarajan
Account Supervisor: Deepika Sabharwal
Advertiser's Supervisor: Sudha Kini
Retouchers: Manjunath Beleri, Uday Kinloskar
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Highest Rated

wing wong's picture

i don't think needs long copy , the visual can say everthing!

wing wong
Activity Score 18
Art Director
jonft's picture

Perhaps Eugene from OM Singapore can help them. It needs long copy to make it work better, I believe.

jonft
Activity Score 264
Creative Director |

jono

tameem's picture

looks much better than the other 2

tameem
Activity Score 30
Art Director
twelve_noon's picture

i think this is beautiful all the way and gives a new perspective to the subject of adoption. nice go once more from India!

twelve_noon
Activity Score 617
Creative Director
Besha's picture

Love it!

Besha
Activity Score 295
Art Director
wing wong's picture

i don't think needs long copy , the visual can say everthing!

wing wong
Activity Score 18
Art Director
puppiepoppy's picture

Scary man, with the man lying in the arms of the girl. This piece looks scary, pedophilia. The rest of the campaign seems good.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Guest commenter's picture

This campaign's trying to do something different in a bit of an icky space, so I want to like it...but I don't. I think that's because there's a subliminal insult in there that will turn off prospective adopters: it literally belittles them. Putting myself in their shoes, this ad would make me feel I was being called needy and self-indulgent. Sorry, but there it is.

Guest commenter
Guest's picture

My experience as a parent often leaves me feeling and thinking 'only if I can love as they love'. Too many times I see that children can love more sincerely and deeper than adults. This pictures tells the same story, only, in a thousand words.

Guest
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