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vinylsofa's picture

That is pretty funny. And good on the model for allowing herself to be comapred with an elephant on behalf of all fatties.

vinylsofa
Activity Score 42
Creative Director
Mo's picture

Hahaha..funny... the art direction could have been better though. :-|

Mo
Activity Score 648
Art Director
writergeekdez's picture

Caught the fat lady, elephant thing. Took me a minute to get the true "joke"...

But, now I'll be headed to the gym before I go to the zoo again. Hilarious.

writergeekdez
Activity Score 255
Copywriter
vinylsofa's picture

That is pretty funny. And good on the model for allowing herself to be comapred with an elephant on behalf of all fatties.

vinylsofa
Activity Score 42
Creative Director
andres certa's picture

how many fat jokes do we need in advertising?

andres certa
Activity Score 18
Copywriter
vinylsofa's picture

88

vinylsofa
Activity Score 42
Creative Director
MADE in the USA's picture

Should the adult Elephant have been posed walking in the other direction?

MADE in the USA
Activity Score 434
Other |

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Mo's picture

Yep Madeintheusa, That's the idea ! :-O . The little one following the lady instead of his/her mom/dad.

Mo
Activity Score 648
Art Director
Ad Fanatic who hate Rip-Offs...'s picture

On first thought, this is may be better than the earlier version (of the series?) with a FAT MAN feeding his piranha (I can't wait to see the third one)... But then again, isn't this "Elephant" version kinda feels "seen before"? Nonetheless, it's good, just that the visual seems odd; the setting is so strange, why in such a place? Is it a Safari? I just feel the setup of the shoot a little "stark", the art can be pushed further...

Ad Fanatic who ...
Activity Score 58
Art Director
popdistortion's picture

I see your point. I guess it's because elephants do roam the forests in Indonesia. The locals will definitely be more familiar to this setting.
Oh, and by the way. O&M... good job. Love the ad.

popdistortion
Activity Score 1592
cheok's picture

haha.. interesting concept. But the executions needs a little more effort i guess...

cheok
Activity Score 32
Other
MADE in the USA's picture

hehehe.

MADE in the USA
Activity Score 434
Other |

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Mo's picture

Jeep has a print ad that shows a baby elephant following a Jeep instead of his/her family... :-\

Mo
Activity Score 648
Art Director
Permana's picture

Sorry Ivan, correction:
"Piranha" version was created by Ogilvy & Mather Indonesia
"Mother" version was created by OgilvyOne Indonesia.

Thanks!

Permana
Activity Score 4
Creative Director
ivan's picture

OK. Thanks! Now, tell me what is the difference between the two of you?

ivan
Creative Director at Ads of the World
spotbot's picture

hehe nice

spotbot
Activity Score 77
Copywriter
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