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me thinks's picture

Oh..please...You don't buy polo to kill bugs.

me thinks
Activity Score 722
Copywriter
Bundy Agency's picture

idea is great but the art doesnt seem finished, either put it all on the old background or make the transition between baby poo brown and white a little easier on my eyes.

Bundy Agency
Activity Score 597
Art Director
lchiesi's picture

good idea!

lchiesi
Activity Score 128
Copywriter
Rog's picture

Help!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

ivan's picture

Tha fast Polo's will squash the little buggers bringing them to extinction.

ivan
Creative Director at Ads of the World
me thinks's picture

Oh..please...You don't buy polo to kill bugs.

me thinks
Activity Score 722
Copywriter
ivan's picture

Of course not. You buy a Polo because it's a fun brand.

ivan
Creative Director at Ads of the World
sutho's picture

Doesn't work at all.

The mossie is not linked to the polo.

Talk about Borrowed interest.

This is a big cop out for a great brief.

sutho
Activity Score 92
Creative Director
Another People's picture

Small cc car with powerful engine!

Another People
Activity Score 107
Art Director
Akpede's picture

Having bug problems? Buy a Polo GTI.

Akpede
Activity Score 46
Copywriter
Saltsea's picture

Done thousands of time before in many meny smarter ways. Vote: 4/10.

Saltsea
Activity Score 319
Creative Director
truecopy's picture

I get it at first but still seems a bit far streched...

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

philippertl's picture

I think, the idea is not too bad but the execution doesn't do it for me.

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

jungleraven's picture

th idea is hanging somewhere in th dark, without a connection with the product b'coz of th weak art direction. i don't knw tht why i recall a Cann winner(not sure) Hotwheel ad which showd a screen of a car from inside with a dead insect stuck on it.

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

Corona Raymaker's picture

Am I missing something or is the total idea of this, that the car, that is faster because it's GTI, kills flying insects?
If so: *sigh* how lame.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

like.a.boy's picture

seriously I dun like the art direction

like.a.boy
Activity Score 227
Art Director
OBRERO's picture

como el pico!!, its a shit, i dont understand why ivan put this ads and dont put anothers, sorry, im crazy? i see ads from Volkswagen Chile much better than this shit and dont seeit in this page, hellooooooo!!!!

bye

OBRERO
Activity Score 11
Creative Director
Laurent's picture

think its too far fetched

Laurent
Activity Score 279
General Manager at White Rabbit
Ozric's picture

There was an ad by Porsche that had the line: "Kills bugs fast" or something like that.

Ozric
Activity Score 4043
Copywriter
vurtomatic's picture

Was thinking just that, with a much sexier picture of the Porsche. Anyway, you hardly ever find mossies on windscreens.

vurtomatic
Activity Score 364
leftfield's picture

0/10

leftfield
Activity Score 165
Production Manager
bubblestheclownfish's picture

WHAT? Hunh? Every car kills bugs, so that doesn't work. This leads the reader to believe the Polo kills _just_ mosquitos. Even showing different bug species wouldn't help, as the premise is still flawed. Badly. If they are trying to show that the GTI Polo is FAST, then have it kill a bug we know to be REALLY fast. Does the general public know of any? No? Then again this campaign is flawed. This ad (doesn't) work for any car.

bubblestheclownfish
Activity Score 614
Creative Director
Rog's picture

Thank you. I feel better about feeling stoopyd before.
Talk about a tenuous (generic, at best) link.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

ingolstadt's picture

GTis are endangered species, rare. This Polo GTi is NEW............................. endangered species. ???

ingolstadt
Activity Score 56
Art Director
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