March 2007

If they don't fit, they don't enter.
Anti insect net for doors and windows.
Anti Insect Net, Tesa

Advertising Agency: TBWA/ Frederick, Chile
General Creative Director: Miguel Ángel Barahona
Copywriters: Miguel Ángel Barahona, Cristián López
Art Directors: Eugenio Lazo, Daniel Cáceres, Jorge Thauby
Illustrators: Wallo Salazar, Eugenio Lazo
Photo: Archive
Account Supervisor: Pablo Contreras

Comments (18)

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Highest Rated

Dick Huges's picture
Dick Huges
Activity Score 937

I like it

Dick Huges's picture
Dick Huges
Activity Score 937

I like it

KNO's picture
Activity Score 4


ZaboZaboZabo's picture
Activity Score 593

ha ha! Nice!

DarkSide's picture
Activity Score 1066

Photoshop rises again...Since Weru soundproof windows everything is smaller or bigger than real.
Enough of it.

Doberman's picture
Activity Score 48

Well done

mowitsch's picture
Activity Score 84

very good/smart

Rog's picture
Activity Score 6080

Yes, visually very lush etc, etc...
but I just feel this could have been done more entertainingly.
Rather than the obvious, dramatic overstatement.

What would Gary Larson have thought?

e.g. gang of 'burglar' mossies, all flat as pancakes, except their 'noses'
(the only body part that cold fit).

>>>> That's not an ad. THIS is an ad.

jennywhx's picture
Activity Score 1142

nice, remind me some movie poster, ha, but the product at right upper corner look disappointing.

deep_tracy's picture
Activity Score 588

is this from a real brief? door screen manufacturers have advertising money?

R®'s picture
Activity Score 115

tesa is a huge company... they manufacture other stuff... like office supplies esp masking tape and glue..

Disco Munky's picture
Disco Munky
Activity Score 3890

This is not very good.

Doin' it for the points

B128's picture
Activity Score 392

Forgive me but I've never seen or heard of this product, exactly how does the door one work?

scarfinati's picture
Activity Score 843

But is that really what youre trying to say with the visual? It looks like a big bug attacking a house. Not something thats stopping bugs from getting in -- the bug IS getting in its practically eating the house.

Confusing visual...

copy is good though.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

I agree 100% I'm not sure if I get the connection between the bug not fitting through the screen door, and a giant monster bug attacking the house. I mean, I understand how they got to that conclusion, I just don't think it works.

KennyGhetzoff's picture
Activity Score 28

I think it's like..."buy might as well be that big, cause he ain't gettin in due to a tightly woven net"

but yeah... kinda looks like an old sci-fi movie poster... giant bug attacking house...

ingolstadt's picture
Activity Score 56

The insects are too big. They need not enter the house, they can just roll it over.

They should've just show a half opened window or a half opened door with the insect just big enough to not get in there. with this caption

"What if they're small enough?"

salil.sharma's picture
Activity Score 2428

good job

Designer Don't Do Different Things
They Do Things Differently

slr.ravi's picture
Activity Score 5

Fantacy has done the good job. Rare opportunity to do such creative. Very apt. Kudos. Mosquito repellent ad makers, be ware of it!