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Trolleybus

Campaign
Agency Network: 
Published/Aired: 
October 2012
Morton Print Ad -  Trolleybus

Also From This Campaign 2

Description

Print advertisement created by Media Storm, Russia for Morton, within the category: Industrial, Agriculture.

Caption

Buy new private apartments.

Advertising Agency: Media Storm, Moscow, Russia
Creative Director: Evgeny Turkin
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cvchitale's picture

nice one....

cvchitale
Activity Score 1418
Copywriter
venom_elite's picture

Why don't the people have pupils?

This is terrifying.

venom_elite
Activity Score 772
Art Director
italocr88's picture

WTF is the product?

italocr88
Activity Score 260
Copywriter at Ogilvy & Mather Argentina
kleenex's picture

It certainly is different, BUTTT I do not think this sell the product at all.

kleenex
Activity Score 51110
Web Designer/Developer
thedesignaddict's picture

Great art. I don't understand the concept though.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Lenpereira's picture

Well, to understand this campaign, you must be Russian or know some Russian history. Before capitalism arrived in Russia, it was common for people to share apartments, or most of the times, common areas like kitchen, living room and bathroom.

Lenpereira
Activity Score 14
AdBuzzer's picture

with that explanation from @Lenpereira it makes sense, but still I think it's not an easy ad to grasp - they just sell apartments and here it's showed in a very complex way.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

Mi's picture

The art direction is great but the drawing in the copy confuses a lot. Whats the product?

Mi
Activity Score 42
Angelica Brownlock's picture

I guess they are promoting an apartment or they maybe constructing an apartment and advertize it earlier to get customers ahead of time.

Angelica Brownlock
Activity Score 2

I work at bridge construction company for ten years time.

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