Agency Network: 
October 2012

Print advertisment created by Media Storm, Russia for Morton, within the category: Industrial, Agriculture.

Buy new private apartments.

Advertising Agency: Media Storm, Moscow, Russia
Creative Director: Evgeny Turkin

Comments (9)

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cvchitale's picture
Activity Score 1418

nice one....

venom_elite's picture
Activity Score 772

Why don't the people have pupils?

This is terrifying.

italocr88's picture
Activity Score 260

WTF is the product?

kleenex's picture
Activity Score 50620

It certainly is different, BUTTT I do not think this sell the product at all.

thedesignaddict's picture
Activity Score 5403

Great art. I don't understand the concept though.

Lenpereira's picture
Activity Score 14

Well, to understand this campaign, you must be Russian or know some Russian history. Before capitalism arrived in Russia, it was common for people to share apartments, or most of the times, common areas like kitchen, living room and bathroom.

AdBuzzer's picture
Activity Score 1174

with that explanation from @Lenpereira it makes sense, but still I think it's not an easy ad to grasp - they just sell apartments and here it's showed in a very complex way.

Mi's picture
Activity Score 42

The art direction is great but the drawing in the copy confuses a lot. Whats the product?

Angelica Brownlock's picture
Angelica Brownlock
Activity Score 2

I guess they are promoting an apartment or they maybe constructing an apartment and advertize it earlier to get customers ahead of time.

I work at bridge construction company for ten years time.