No escape

Agency Network: 
November 2008

Print advertisment created by Euro RSCG, Malaysia for Mortein, within the category: House, Garden.

Advertising Agency: EuroRSCG, Kuala Lumpur, Malaysia
Executive Creative Director: Case Deenadayalan
Retoucher: Tuck
Art Directors: Andrew Teo, Ooi Toe Lee
Copywriter: Toelee Ooi
Photographer: Hoch - Studio Pashe, Photolibrary
Senior Agency Producer: Sheryn Law

Comments (13)

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Highest Rated

salamandos's picture
Activity Score 1947

bad idea.. 0

Bye's picture
Activity Score 1464

But wouldn't you want them to go out the window? This isn't good enough for a one-off.

Mezooo's picture
Activity Score 174

@Kris mosquitos? no i want them to die!

Clever Ad, looks really nice, grabs attention.
does it work for a diversified audience? like the one that is supposed to use the product.

Bye's picture
Activity Score 1464

That's rediculous. If they were about to go out of the window, you'd rather keep them in? The only thing this communicates visually is that it keeps them in.

LeeHarvey's picture
Activity Score 3045

Right you are Kris. Not good.

SeanMartin's picture

I didnt even catch that this was a mosquito spray. My first thought was this was some kind of wood polish spray, and it all went downhill from there. :)


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Elrehpani's picture

osea que si el mosquito se va por la ventana será mucho más difícil encontrarlo porque tiene mas espacio a donde huir...

en tal caso hubieran puesto una ventana falsa como se usa en las caricaturas osea que simule ser una ventana!!!

Lingxiao's picture
Activity Score 15

i like this one,it's very good!

Guest commenter's picture
Guest commenter

it's a good photo but i don't know it's too easy, it's not the good visuel for this idea.
it's a good idea !

salamandos's picture
Activity Score 1947

bad idea.. 0

Guest commenter's picture
Guest commenter

I like it, this shows that when you spray the mosquito spray the mosquitoes will die because it's so strong that they have absolutely no escape.

good work!

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

La vuelta es bastante interesante, aunque el producto final no lo sea tanto.

Chief Creative Director Nexus BBDO

pankajadsoftheworld's picture
Activity Score 433

very nice & simple, good job.

Tham's picture

Absolutely lame.