No escape

Agency Network: 
November 2008
Mortein Print Ad -  No escape


Print advertisement created by Euro RSCG, Malaysia for Mortein, within the category: House, Garden.

Advertising Agency: EuroRSCG, Kuala Lumpur, Malaysia
Executive Creative Director: Case Deenadayalan
Retoucher: Tuck
Art Directors: Andrew Teo, Ooi Toe Lee
Copywriter: Toelee Ooi
Photographer: Hoch - Studio Pashe, Photolibrary
Senior Agency Producer: Sheryn Law
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Highest Rated

salamandos's picture

bad idea.. 0

Activity Score 1947
Art Director
Bye's picture

But wouldn't you want them to go out the window? This isn't good enough for a one-off.

Activity Score 1464
Mezooo's picture

@Kris mosquitos? no i want them to die!

Clever Ad, looks really nice, grabs attention.
does it work for a diversified audience? like the one that is supposed to use the product.

Activity Score 174
Bye's picture

That's rediculous. If they were about to go out of the window, you'd rather keep them in? The only thing this communicates visually is that it keeps them in.

Activity Score 1464
LeeHarvey's picture

Right you are Kris. Not good.

Activity Score 3045
Creative Director
SeanMartin's picture

I didnt even catch that this was a mosquito spray. My first thought was this was some kind of wood polish spray, and it all went downhill from there. :)


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Elrehpani's picture

osea que si el mosquito se va por la ventana será mucho más difícil encontrarlo porque tiene mas espacio a donde huir...

en tal caso hubieran puesto una ventana falsa como se usa en las caricaturas osea que simule ser una ventana!!!

Lingxiao's picture

i like this one,it's very good!

Activity Score 15
Graphic Designer at Redworks Ogilvy Shanghai |

It's not how good you are,is how good you want to be.

Guest commenter's picture

it's a good photo but i don't know it's too easy, it's not the good visuel for this idea.
it's a good idea !

Guest commenter
salamandos's picture

bad idea.. 0

Activity Score 1947
Art Director
Guest commenter's picture

I like it, this shows that when you spray the mosquito spray the mosquitoes will die because it's so strong that they have absolutely no escape.

good work!

Guest commenter
Javier Ramírez's picture

La vuelta es bastante interesante, aunque el producto final no lo sea tanto.

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

pankajadsoftheworld's picture

very nice & simple, good job.

Activity Score 433
Tham's picture

Absolutely lame.

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