Advertisement

Homeless man

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

Print advertisement created by Ogilvy, Slovenia for Morela Optics, within the category: Professional Services.

Caption

We see the same things differently.

Advertising Agency: Imelda Ogilvy, Ljubljana, Slovenia
Creative Director: Jure Požun
Art Director: Branislav Milošević
Copywriter: Andrej Baša, Bor Kolarič
Log in or register to post comments

Highest Rated

Hadrons's picture

So this company is giving itself salve over an existing wound, and assuaging itself by spinning it into their own theme so nothing has to be done to cure/solve the problem.
Because of this ad i won't buy their products.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Phil Lestino's picture

Am totally flummoxed by this campaign........it makes no sense...do the glasses make one mistake this very well dressed 'homeless' chap as being a fashion model? So they make you see things incorrectly??

Not a good idea methinks!

Phil Lestino
Activity Score 1684
vote4pedro's picture

it's a little convoluted, but the idea is that while most people see a bum, they see urban fashion – a social perception. and that with glasses, you see objects more clearly – a visual perception. at least i think that's what they're getting at. regardless, it's a messy idea.

vote4pedro
Activity Score 4601
Copywriter
vote4pedro's picture

that's the guy i saw eating his own scabs yesterday. not entirely sure i'd want him associated with my product.

vote4pedro
Activity Score 4601
Copywriter
simonds08's picture

would be nice if the concept had anything to do with the product.

"check out this fruit stand! now buy a Ford!"

simonds08
Activity Score 598
Hadrons's picture

So this company is giving itself salve over an existing wound, and assuaging itself by spinning it into their own theme so nothing has to be done to cure/solve the problem.
Because of this ad i won't buy their products.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

NatNat's picture

The concept gives the possibility for everyones own perspective. Me like!

NatNat
Activity Score 2
simonds08's picture

riiiiiight

simonds08
Activity Score 598
Ad Analyst's picture

photography

Ad Analyst
Advertisement