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Dummy, 2

Campaign
Agency Network: 
Published/Aired: 
September 2009
Mopar Print Ad -  Dummy, 2

Also From This Campaign 2

Description

Print advertisement created by BBDO, Mexico for Mopar, within the category: Professional Services.

Caption

Don't take risks. Use original spare parts.

Advertising Agency: BBDO Mexico
Executive Creative Director: Héctor Fernandez
Creative Directors: Carlos Oxté, Agustn Esteban
Art Director: Mario Berber
Illustrator: Marco Onofre
Account manager: Eduardo Delgado
Copywriter: Raúl Pineda
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Highest Rated

Ad_Man's picture

Me gustaba mucho más la idea de DDB donde los crash dummies envejecían.
Y no, no trabajé en DDB y no soy amigo de nadie que haya trabajado en esa campaña. No empiecen.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

tirthomitro's picture

Weird!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

plainview's picture

Very nice illustration and layout, but the idea isn't communicated well.

A dummy with a sling and neck brace implies that during testing it was subject to excessive punishment (very funny), but the line twists the thought. "Spare parts" says the car this dummy tested is used. Dummies are never in used cars. The lack of synergy between the visual and line is what leaves these ads flat.

plainview
Activity Score 12
adfreak06's picture

Oh My God , What is this nonsense?

adfreak06
Activity Score 140
silvi's picture

No tiene sentido. Vamos mexicanos! Pueden hacer algo mejor!

silvi
Activity Score 4172
Copywriter
Ad_Man's picture

Me gustaba mucho más la idea de DDB donde los crash dummies envejecían.
Y no, no trabajé en DDB y no soy amigo de nadie que haya trabajado en esa campaña. No empiecen.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Grrrr's picture

The Mr Recession's firm grip on ad community will produce still weirdier ads, I'm afraid.

Grrrr
Activity Score 1961
Illustrator
Dev Kumar's picture

Not bad at all. A simple idea that needed a simple execution. These guys played within the limitations and managed it well in the end.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
just write's picture

pls explainnnnnnnnnnn!!!!!!

just write
Activity Score 651
Copywriter at Banyantree communications
satpal's picture

soooooo bad.

satpal
Activity Score 144
mpared's picture

ok u know its like 2009 going 2010 this is childish

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

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