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Braille

Agency Network: 
Published/Aired: 
May 2009
Mopar Print Ad -  Braille

Description

Print advertisement created by BBDO, Mexico for Mopar, within the category: Automotive.

Advertising Agency: BBDO Mexico
Executive Creative Director: Héctor Fernandez
Creative Directors: Agustín Esteban
Art Directors: Agustín Esteban
Illustrator: Mario Berber
Copywriter: Raúl Pineda
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gmint7's picture

why braille?
it's a gps for blind people?

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Guest's picture

Ugly fake

Guest
Guest's picture

need a copy

Guest
Guest's picture

Done

Guest
everartz's picture

so?

everartz
Activity Score 7613
Art Director |

| everartz |

copywriter.txt's picture

I don't get it, either.

copywriter.txt
Activity Score 828
Copywriter
Guest's picture

nope

Guest
Guest's picture

You have a difficult in finding tha way with braile, if you get a gps problem solved.

Guest
Guest's picture

That's like the worst gps ever! Look at all the turns it makes!

Guest
theanc's picture

Didn't get it.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Guest's picture

El arte está del nabo, un poco más que la idea.

Guest
Guest's picture

Basura

Guest
Guest's picture

Yo creo que es tan fácil que hasta un ciego puede manejar. De cualquier forma la idea no funciona. Sorry!

Guest
Guest's picture

está chingón porque se sale de lo común y piensa en otras personas que podrían utilizar este sistema.

Guest
Guest's picture

Most blind people don't drive. Most sighted people don't read braille. (I didn't even do any market research to figure that out.)

Let's draw two circles. Where they overlap, that's your target audience. Ready? Go: OO

Huh. There is no overlap. So who does this ad talk to? And what is it trying to tell them?

Y'know, you'd probably have to be a sighted person who reads braille --- the hospital and home icons, and the logos, etc. --- for this to be anything but a confusing set of directions. And then..... how does it sell auto parts?

Guest
Guest's picture

qué pedo con que no lo entiendan. Es simple, sin GPS vas a ciegas!!

Guest
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