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nuclearshower's picture

I think the message is weak and visually is too quite.. This campaign hav so much similiarity with what O&M did for Japanese museum or sumthing...

nuclearshower
Activity Score 233
Art Director
kre8's picture

yeah, amazing simalarity.
they were both public service campaigns.

kre8
Activity Score 989
Copywriter
nuclearshower's picture

O&M campaigns is so much better and stronger insight compare to this campaigns..

nuclearshower
Activity Score 233
Art Director
me thinks's picture

Copy is very expressive and emotional. Touches my heart and drives me to donate.

me thinks
Activity Score 722
Copywriter
ming the merciless's picture

It's good. I'll bet anything the bile is ineffective in helping these people with their problems.

ming the merciless
Activity Score 190
Copywriter
Tim Weasle's picture

I get some from the Chinese store down the road. Works like a charm.

Tim Weasle
Activity Score 72
Art Director
Have Heart's picture

It's solid, but there have been similar, much better ads.

Have Heart
Activity Score 922
Art Director
the.adnerd's picture

i love it. c'on tim, stop buying this stuff.

the.adnerd
Activity Score 160
Dick Huges's picture

I would never read this if it were in a magazine. Seems boring, so I wouldn't waste time on it.

Dick Huges
Activity Score 937
Copywriter
the mighty ham's picture

Moonbear is a stupid name.

the mighty ham
Activity Score 94
Copywriter
Global Cheese's picture

duno you read, you puke. not sure on this one.

Global Cheese
Activity Score 80
Creative Director |

Global Cheese

Rainy's picture

The name is not stupid at all!! Moon bear is another name of Asian black bear, and there is even a german cartoon .
And this campagn works. See Chinese most famous music festival's poster. http://www.xiami.com/events/2011midi

Don't ask me why it takes 4 years. I don't know.

Rainy
Activity Score 12
Graphic Designer at Beijing
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