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Kolam, 3

Campaign
Agency Network: 
Published/Aired: 
August 2013

Description

Print advertisement created by BBDO, India for Moods Condoms, within the category: Health.

Caption

Celebrate the art of lovemaking. With 1500 dots.

Advertising Agency: R K Swamy BBDO, Chennai, India
Executive Creative Director: Navneet Virk
Creative Director: Navneet Virk
Art Director: Sundararaman J
Associate CD / Art Director: Balakumar
Associate CD / Copywriter: Arun R Kumarasamy
Account Director: Sunil Ranjan Pathak
Illustrator: Raj Selvan
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Highest Rated

tirthomitro's picture

this is kickass stuff. especially becoz it comes from RK.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

ItMatters's picture

Looks beautiful but don't understand it.

ItMatters
Activity Score 2167
ivan's picture

Kolam is a form of painting that is drawn using rice powder in Tamil Nadu, Karnataka, Andhra Pradesh, and most parts of Kerala and some parts of Goa, Maharashtra, Indonesia, Malaysia, Thailand and a few other Asian countries. A Kolam is a geometrical line drawing composed of curved loops, drawn around a grid pattern of dots.

ivan
Creative Director at Ads of the World
Mongoose's picture

Thanks for the insight.

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

certaintly's picture

looks ugly to me

certaintly
Activity Score 3994
Bharath's picture

Clean work and nice concept

Bharath
Activity Score 2
Graphic Designer
jackblack's picture

It doesn't look like it was made of rice powder.

jackblack
Activity Score 2357
Art Director
Micah1221's picture

The visual is interesting, but I feel the benefit should be emphasized. The use of the word "Celebrate" doesn't connect well with the mellow colors and visuals.

Micah1221
Activity Score 202
Graphic Designer
DesignDine's picture

Fantastic! No wonder some hard works and thoughts played behind it.

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

Inkwell's picture

Artwork is great!

Inkwell
Activity Score 148
Copywriter
kleenex's picture

Wonderful; art work.

kleenex
Activity Score 52582
Web Designer/Developer
crisjuly's picture

A small input to the idea behind this ad: As said by Ivan the kolam is made of grids of dots. This somehow draws a parallel with the product which has also has dots. Also if you see clearly the kolam shown in the ads portray a couple who is making love.

crisjuly
Activity Score 14
Art Director
zaheenkb's picture

Also kolams, and their colourful sisters known as rangolis are made specially during festivals at home and in the front yard. Hence the celebrate.

zaheenkb
Activity Score 69
Copywriter at Mumbai |

Zaheen

tirthomitro's picture

this is kickass stuff. especially becoz it comes from RK.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Ad Analyst's picture

Dear Ivan You are ever a bag of knowledge and elaborate well regarding anything related to ads or else. Yes the Tmail name of that design is kolam and usually in Indian language is called "RANGOLI". Its a cultural things which is made in any festival or to beautify home on any occasion.
Thanks

Ad Analyst
supratimkar007's picture

Nice Concept and the execution part is really well done. Good work team.. :)

supratimkar007
Activity Score 10
Client Servicing |

Regards
SUPRATIM KAR.

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