Agency Network: 
November 2009
Monterosa Ski Print Ad -  Swing


After each uphill. There is always a downhill. 31 facilities for 61 ski runs covering 180 kilometres of fun and excitement! Treat yourself to the beautiful Monterosa Ski resort: natural breathtaking scenery, plenty of events including culinary and wellness. A top quality offer at high altitude!

Print advertisement created by 3d'esign, Italy for Monterosa Ski, within the category: Recreation, Leisure.


Nothing but flat. You'll long for going up again.

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adbrandetc's picture

I just don't get it. It's a poor translation or their trying to be witty but it doesn't make sense. When you say nothing but.. that means it's only, and if it's nothing but flat. than it's flat but your on a friggen mountain and it's anything but flat. This ad besides the visuals is flat.

Activity Score 66
Art Director at Elephantik
alexander_bickov's picture

Who can explain?

Activity Score 3279
satrianee's picture

a log on the ski track, that's what I see. and who wants it to be flat if you want a sweet ride downhill?

I don't get/like the line. and there is nothing more about the ad.

Activity Score 3748
szkwadrat's picture

I do not get it either

Activity Score 210
Graphic Designer
morse's picture

Something wrong with the headline. Maybe they meant to say:

Nothing is flat

Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Brain-Art's picture

Good photo... everything else not good

Activity Score 1101
Graphic Designer
silvi's picture

Lost in translation

Activity Score 4172
dthlb72's picture

It shud be anything but flat

Activity Score 545
Art Director, ADK Malaysia
munirgee's picture

whats this concept is saying?

Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti | |

anson wong's picture

hhhmm a fat guy catapulted a skinny guy onto the mountains with that seesaw? bleh screw me

anson wong
Activity Score 123
Art Director at Lins Advertising & Marketing Sdn Bhd |


god is good but will he listen

My Dad is an Ad Man's picture

Check out their web site The headline says "Dopo ogni salita. C'e sempre una discesa" which Google translates as "After each climb there is always a descent."

All this work and I still don't get it. :)

My Dad is an Ad Man
Activity Score 34
BoBBy_js's picture

as the words saids, " a good image can't save a a copy"

Activity Score 175
Chopper's picture

Totally incomprehensible. Nice landscape.

Activity Score 1015
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