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Unpretentiously luxurious, 4

Campaign
Agency Network: 
Published/Aired: 
June 2009

Description

Print advertisement created by David&Goliath, United States for Monte Carlo Resort & Casino, within the category: Recreation, Leisure.

Advertising Agency: David&Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: John Kieselhorst
Art Director: Todd Parker
Copywriters: Aryan Aminzadeh, Greg Szmurlo
Art Buyer: Andrea Mariash
Media Buyer: MGM MIRAGE
Account Team: Jessica Halter-Powell, Megan McDonnell
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picopalqlea's picture

does she have two left hands?

picopalqlea
Activity Score 999
Guest's picture

HAHAHA TRUE!

Guest
ivan's picture

True, it looks like it. Her thumb is bent inward.

ivan
Creative Director at Ads of the World
Goblin's picture

Sorry to say girls and boys, but this is charming stock photo and nothing else.

Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

________

www.itonijesve.com

mattlittlegym's picture

Wow. So the guy's name is Tray...? Is this for real? Can we not get some concept in here? Just puns I guess.

mattlittlegym
Activity Score 342
Advertising
Guest's picture

Can they get an uglier model??

Guest
palls's picture

what??? a nice pic of charming resort. whats the big idea?
am i missing anything?

and model is far away from any feminine charms.

palls
Activity Score 164
Copywriter at copy writer |

"selling is advertisment"

just write's picture

what wrong with her right hand... it looks weird...

just write
Activity Score 651
Copywriter at Banyantree communications
Chopper's picture

My vote is just considering the reference market of the adv: USA.
I think that fprobably or an american "Tres chic" really is written "Trey sheek" and the girl is really chic in a chic environment.
For the rest of the world, who care.

Chopper
Activity Score 1015
Guest's picture

2001 Clos du Bois outdoor ad campaign. Same idea. "CLO -DU- BWAH" Tag was "Unpretentious Wine." Sorry. Seen it. Keep trying adguys.

Guest
shahidali's picture

i saw the girl, the man, the pool, the building, a tree or two. all put togather u call it advertising, right? monte carlo, if u r successful, thats a case study i would want to read.
u stand out for ugliness.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Guest's picture

Worst. Retouch. Ever.

Guest
Guest's picture

Apart from the hideous girl with maimed hand - what is the pool boy carrying his hose on?

Guest
Guest's picture

check out her fingers

Guest
Guest's picture

Very goooodd CUT! uauahuah

Guest
Guest's picture

Merde, they should have asked a translator to proof it.

Guest
Guest's picture

1. No thumb on right hand, Glad to see they are employing the "hand"icapped in advertising now.
2. REALLY ugly, uncomfortable looking bathingsuit
3. "Tray Sheek?" Really? Are they trying to be cute or do they realy think we are that stupid?

Guest
Guest's picture

It's a PS hack job - the creative people should be fired for 1 - Doing this and 2 - allowing it to be done.

Her right hand is a hack left-hand cut and paste and her right leg is obviously cut from somewhere else - you can see where it joins her pelvis.... looks painful.

PS - thought the 'what's the poolboy hanging his hose on?" question was hilarious.

Guest
Guest's picture

seriously how do none of you guys get the "tray sheek" thing?
it says right in the corner "unpretentiously luxurious", it's a bit of a joke
to be honest i think that (thumb aside) it's a good advert

Guest
Nick Walter's picture

Using an ultra thin model for a casino hotel is not really a great idea. Surely he rich and famous are frequenters here but still looks like they serve no food here. I know its a bad joke but fits the ad properly

Nick Walter
Activity Score 4
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