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Soldier

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by JWT, Hong Kong for Monster, within the category: Professional Services.

Caption

Stuck in the wrong job?

Advertising Agency: JWT, Hong Kong
Creative Directors: Barbara Fu
Art Directors: Kwong Chi Kit, Arthur Tse
Copywriters: Barbara Fu, Yee Mui Cheung
Photographer: Tim Lau
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rover's picture

Nice.

rover
Activity Score 77
June
StuartLittle's picture

Why they are using soldiers that much.

StuartLittle
Activity Score 466
Other
monotone's picture

And ballerinas.

monotone
Activity Score 301
ad/mkt student@ESCS |

I swear I had something cool to put here.

Celine_Fjeldheim's picture

Cute concept...

Celine_Fjeldheim
Activity Score 19
AAA School - South Africa
simon.gross's picture

These ads are cute. Interested to know the thinking behind the gender bending undercurrent, but it doesn't hurt the message a bit.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
Guest's picture

El concepto es genial, pero la ejecución podría mejorar en la medida que cuando tenemos un trabajo que no nos agrada nos toca vestirnos de cosas que no nos agradan. De manera que sería perfecto que el soldado fuera rosado.

Saludos::::::::::::::::::::...............

Guest
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