May 2007

Movie with the girlfriend, popcorn and soda. There goes another 50. the only thing left is to draw blood.
Rent a movie. Fear is only on the screen.

Advertising Agency: Mr. Brain, Brazil
Creative Directors: André Sartorelli, Ézio de Castro
Art director: Leandro Rossini
Copywriter: Cristiano Guimarães
Photographer: Daniel Madsen
Translation to English: Juliana Wenceslau, Jason Hobbs

Comments (8)

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theredm's picture
Activity Score 252

These 3 aren't bad concepts but I really don't like the "Rent a movie. Fear is only on the screen." quote. Maybe Brazilians dig it, but Oregonians don't.

MarceloG's picture
Activity Score 820

I haven't seen the original one, but by my translation it's really good (I'm Brazillian).. And the copies are very true. Specially the one that mentions money. A movie on atheater here costs a lot. Popcorns and sodas also in theaters also.
In God I trust

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

I dont get the message here. They say that 'Fear is only on the screen", but all the headlines suggest that fear is everywhere.

Andreas TM's picture
Andreas TM
Activity Score 129

When you RENT the movie it's only on the screen.

sloppy4's picture
Activity Score 1492

sitting at home, yet again, burying farts in the couch seems more of a horror story to me.

xyz's picture
Activity Score 23

Is this a store that ONLY rents horror movies? If not, would have liked this campaign a lot more if all three weren't based on horror movies. They could have easily dropped the tag and used visuals and headlines touting other movie genres like drama and comedy.

MarceloG's picture
Activity Score 820

Great idea, xyz.
In God I trust

me thinks's picture
me thinks
Activity Score 722

I just love it. Cheers.