Red Riding Hood

Agency Network: 
July 2013

Print advertisment created by Grey, Canada for Moms Demand Action For Gun Sense In America, within the category: Public Interest, NGO.

One child is holding something that’s been in America to protect them. Guess which one.
We keep 'Little Red Riding Hood' out of schools because of the bottle of wine in her basket. Why not assault weapons?

Advertising Agency: Grey, Toronto, Canada
Chief Creative Officer: Patrick Scissons
Copywriter: Patrick Scissons
Art Director: Yusong Zhang
Photographer: Eden Robbins / Sugino Studio
Account Supervisor: Laura Rovinescu
Advertiser's Supervisor: Shannon Watts
Planner: Malcolm McLean
Agency Producer: Vikki Kuzmich
Producers: Sarah Gheriani, Taeko Yamanouchi
Retoucher: Miho Matsuoka

Comments (4)

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stke's picture
Activity Score 274

this is the best one

leoparylee's picture
Activity Score 117

give peace a chance

JustSomeGuy's picture

If no one has any guns, how do they protect themselves from people with guns? When seconds count, the police are only minutes away. if kids were educated about the safe handling and use of firearms, rather than kept ignorant so that they don't know what they're doing when they do come into contact with one, wouldn't they be safer? Education is about preparing for the future correct? Why not prepare them for a scenario we hope they are never in? Don't we do earthquake drills that teach students to protect themselves? i don't see the difference. I consider it disaster preparedness.

Guest's picture

Why is it always a white kid holding the gun? Im not offended, I'm just wondering why you think they did that.