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Lasso

Campaign
Agency Network: 
Published/Aired: 
August 2011
Moleskine Print Ad -  Lasso

Also From This Campaign 2

Description

Print advertisement created by Miami Ad School, United States for Moleskine, within the category: Personal Accessories.

Caption

Ideas come and go

Advertising Agency: Miami Ad School, USA
Art Director: Jessica Stewart
Copywriter: Nick Panayotopoulos
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Highest Rated

gioborde's picture

kAgree with above, a bit boring. doesnt stand above nor is it memorable. Its just.."ok". But then again, coming from an Ad School, being just "ok" is not ok.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

ace85le's picture

A little boring for my taste. But's it's alright.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

pierrelastname's picture

DONE!

pierrelastname
Activity Score 2869
Copywriter
ivan's picture

Link or never happened! :)

ivan
Creative Director at Ads of the World
Troll's picture

Excellent response Ivan.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

LeeHarvey's picture

Hmm I thought it was a laptop with a mouse attached. And mister Zarski, don't just yell DONE and do nothing. Sow us the original or forever hold your peace.

LeeHarvey
Activity Score 3045
Creative Director
Shawali's picture

I like it. Don't ask me why. But I do.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

gioborde's picture

kAgree with above, a bit boring. doesnt stand above nor is it memorable. Its just.."ok". But then again, coming from an Ad School, being just "ok" is not ok.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Galo's picture

The first one is better, clearer, but this is good too. Very nice set of ads.

Galo
Activity Score 446
Copywriter
bakamono's picture

This is bad, I don't understand why people like this. Can anyone explain why this is OK or good without using "It's ok I dont know why but it's ok"

Where is the pen or are you going write with your finger? This ad tells me very little about the product in fact all other notebooks are the same. What makes this notebook better? Two ads on the same subject line of ideas coming and going? The logo said "sketch" you forget to mention that in your copy and idea.

Make this product better than all other notebooks. I thought that what they teach you in ad college. Don't forget to learn more about your product their website is very helpful.

Choose your notebook:

Drawing

Organizing

Painting

Recording

Travelling

Writing

bakamono
Activity Score 1002

because therefore it is

Taylormade's picture

I like the other visual better. But I am impressed you managed to think up a decent second execution.

Taylormade
Activity Score 408
artyduran's picture

@bakamono. You sound like a very frustrated creative that works at a place where you have to explain everything on the ad and still consider it an ad.
This idea is simple and clear: Tie your ideas up, so they don't go away. I like it. It's also hard to find a unique selling proposition that differentiates this from other sketchpads, so I like the fact that these guys worked out a nice positioning for the product. Advertising is not about making a product better, it's about making people think your product is better.

And by the way, you CAN sketch out an idea.

artyduran
Activity Score 1582
Copywriter
HTG¡'s picture

YEAH!

HTG¡
Activity Score 38
Art Director at my head
VampAd's picture

Cool. I like it.

VampAd
Activity Score 1151
Billoughsby's picture

We have reached a point where we need a statement from the authors, because I liked it a lot better when I thought it was a laptop with a mouse -- the only likely visual reading of this setup -- and before I learned it might actually be an exhortation to "tie up your ideas". The insinuation that this is what you ought to be playing with instead of the internet is resonant enough on it's own to run with. The suggestion to use a book ribbon to lasso your ideas -- nah.

Billoughsby
Activity Score 5150
Art Director |

That's it.

Taylormade's picture

It's a snare trap. Just like the other execution is a trap. So you can trap your ideas inside the book. It's pretty simple.

Taylormade
Activity Score 408
macluvin's picture

There's a fun idea here, but the tagline doesn't seem strong enough. I would've have said something along the lines of "don't let your ideas get away" or something.

Ivan - can you ban this spammer above? So lame.

macluvin
Activity Score 397
Art Director
fotdot's picture

Student work not bad.

fotdot
Activity Score 673
Creative Director
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