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Seconds

Agency Network: 
Published/Aired: 
June 2010
Description: 

Planning:Richard Monturo, Carlos Arcos

Print advertisment created by la comunidad, United States for Modelo Especial, within the category: Alcoholic Drinks.

Watching the national team, we discover that 90 minutes is 5,400 seconds.
Modelo Especial
Special, like that thing we feel every four years.

Advertising Agency: La Comunidad, USA
Executive Creative Directors: Jose Molla, Joaquin Mollá
Creative Director: Gustavo Lauria
Art Director: Damian Nuñez
Copywriters: Santiago Luna Lupo, Gustavo Lauria
Agency Producers: Laurie Malaga, Julio Rangel
Account Executives: Maryanne Dammrich, Victor Leon
Photographers: Buenavista Fotografia / Mallku Salles, Cato Vaudagna
Production Company: TÖRO Production Services
Producer: Ulises da Silva
Digital Retouching: Carlos Herrmann

Comments (7)

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Highest Rated

AssassinX's picture
AssassinX
Activity Score 1329

we discover that 90 minutes is 5,400 seconds.
True, for enthusiast.

I just want to ask how many American people would like to watch the World Cup, :)

FourT6and2's picture
FourT6and2
Activity Score 218

Wat?

Tommy G.'s picture
Tommy G.
Activity Score 897

abstract idea. Not a good thing to do in advertising.

dollypoppin's picture
dollypoppin
Activity Score 1423

Making my head spin.

---------
"Nihil sub sole novum"

Guest's picture
Guest

Is it abstract?
Seems rather straight forward to me.

There is reason we are sitting drinking beer in front of the tv watching sport . Its Science.

If it has backup it could be good, otherwise it just isn't memorable enough for me.
edit: And I just saw the rest. Well, best of a bad bunch.

AssassinX's picture
AssassinX
Activity Score 1329

we discover that 90 minutes is 5,400 seconds.
True, for enthusiast.

I just want to ask how many American people would like to watch the World Cup, :)

Hiperion's picture
Hiperion
Activity Score 3138

This is the only piece I like it from all the campaign.

raavigeorgian's picture
raavigeorgian
Activity Score 2444

methinks the art direction is lacking the sharpness, the copy is good though

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