Penalty kicks

Agency Network: 
June 2010


Planning:Richard Monturo, Carlos Arcos

Print advertisement created by la comunidad, United States for Modelo Especial, within the category: Alcoholic Drinks.


Penalty kicks are watched with your eyes covered.
Modelo Especial
Special, like that thing we feel every four years.

Advertising Agency: La Comunidad, USA
Executive Creative Directors: Jose Molla, Joaquin Mollá
Creative Director: Gustavo Lauria
Art Director: Damian Nuñez
Copywriters: Santiago Luna Lupo, Gustavo Lauria
Agency Producers: Laurie Malaga, Julio Rangel
Account Executives: Maryanne Dammrich, Victor Leon
Photographers: Buenavista Fotografia / Mallku Salles, Cato Vaudagna
Production Company: TÖRO Production Services
Producer: Ulises da Silva
Digital Retouching: Carlos Herrmann
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Pedestrian's picture

Well the copy is terrible. And what's up with the look? Is that a Photoshop disaster or what? I can't tell. Awful though.

Activity Score 492
.-_'s picture

what is going on here? is it a bad translation?

Activity Score 95
dollypoppin's picture

Aaaaack. I don't think I like this ad.

Activity Score 1423
Copywriter at Conceptboard Advertising |

"Nihil sub sole novum"

ideamani's picture

bad copy and how is it selling the drink anyway. WORDS suspended mid-air...don't make any sense.

Activity Score 182
Copywriter at Rediffusion-Wunderman |

The sudden cessation of stupidity- Advertising.

Dzsoi's picture

There should be something special about this ad with this line but it ain't happening.

Activity Score 8532
Copywriter at junior copywriter
Shadow Ops's picture

Dang...nice art direction overall but horrible lines. A shame. And put everybody and their mother on here for credits. Now everybody can feel humiliated.

Shadow Ops
Activity Score 148
Copywriter |

Let's keep advertising fun

Hiperion's picture

The copy is totally wrong.
"Special, like that thing we feel every four years" (????????)
Excuse me?
People who love football watch a match each week in every world (or more matches). World Cup is not the only tournament, guys.
Study the brief better.
This campaign is totally wrong.

Activity Score 3138
Creative Director at zinkproject Valencia
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