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CC

Campaign
Agency Network: 
Published/Aired: 
February 2012

Description

Print advertisement created by BBDO, Taiwan for Mode Marie, within the category: Fashion.

Caption

Closer means bigger

Advertising Agency: BBDO, Taiwan
Executive Creative Director: Alex Lin
Creative Director: Tom Huang
Copywriter: Popeye Weng
Art Director: Peggy Chen
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Highest Rated

danielchapman's picture

Why do these have "Headline:" in the copy?

Is the concept that pushing the breast up, brings them close to the viewers eyes? Which means bigger? When things are too close they cause double vision?

I think the double vision thing is clever, but I really get lost in the execution. Very confusing,

danielchapman
Activity Score 292
Billoughsby's picture

IVAN!!!!!!!!!!!!!!!!!!!

Billoughsby
Activity Score 5150
Art Director |

That's it.

ivan's picture

Here! :)

ivan
Creative Director at Ads of the World
Billoughsby's picture

Thanks, sir.

Billoughsby
Activity Score 5150
Art Director |

That's it.

saya's picture

Ivan:

is that word " headline" put deliberately? then 1 ad in this campaign is missing it! Or is it a mistake?
my copy guy spotted it!

saya
Activity Score 353
Art Director at McCann Worldgroup, Bengaluru
MicheleVirgilio's picture

not so bad

MicheleVirgilio
Activity Score 2617
kleenex's picture

Could have used a couple more letters, hehehehehe.....

kleenex
Activity Score 52582
Web Designer/Developer
Tom Megginson's picture

Not a lot of those "other letters" in Taiwan ; )

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
danielchapman's picture

Why do these have "Headline:" in the copy?

Is the concept that pushing the breast up, brings them close to the viewers eyes? Which means bigger? When things are too close they cause double vision?

I think the double vision thing is clever, but I really get lost in the execution. Very confusing,

danielchapman
Activity Score 292
Tom Megginson's picture

Can someone please explain this from a cultural context? It's very confusing, and the English version was obviously slapped together.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
torontose's picture

no

torontose
Activity Score 393
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