Comments (21)

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freshman's picture
Activity Score 126

What an easy formula. String the brand and the message together to create an ad. Well…I’m tired with this execution.

msred's picture
Activity Score 491 that lady looks asleep... not dead.

Edsard's picture
Activity Score 156

She should look asleep. Would you put a photo of a dead girl on your mobile display?

msred's picture
Activity Score 491

no that'll be creepy.

thelastword's picture
Activity Score 14

Hi Ivan,

what's so great abt this ad? how come this one in the front page? well, if the idea is 'coffin', even that doesn't come thru.

chintan ruparel's picture
chintan ruparel
Activity Score 1516

no wait...i like this simple and to the point! its saying what it has to, so effectively...good one

~ old habits die hard, older ones never do ~

Edsard's picture
Activity Score 156

Thank you. The first one with a positive comment.
I was already gonna doubt this ad,
allthough it recently won a bronze Eurobest in London.

popdistortion's picture
Activity Score 1592

Well, after seeing awful executions of this idea in the exhibition area, I must say that this agency has solved the case. Good job.

Justin's picture
Activity Score 176

I like it.

Also had the same comment abt the art direction about her looking like shes sleeping, and I acknowledge the reply that nobody would put a dead person as a pic on their display, but I think I woulda pushed it subtly a little more towards looking like she could be dead.

Otherwise, very nice.

restless_r's picture
Activity Score 275

simple and straight to the point ,, life is so easy why to complicate it?

HV's picture
Activity Score 212

I think this it pretty good, not great, but good.

Sometimes the combination trick works.
In this case I would say aproved!

velurp_advt's picture
Activity Score 12

Simple idea. But that lady looks asleep not dead

msred's picture
Activity Score 491

thats wat i said.

Have Heart's picture
Have Heart
Activity Score 922

Nice one. Good thought, good execution. Can somebody please stop brainless idiots commenting ads?!

tiny_wordz's picture
Activity Score 325

i like the ad. it simple and relevant.

ellehcimeo's picture
Activity Score 3376

she should be wearing clothing. i think that's why she looks asleep, it looks like she's taking a nap in the nude. if they gave her some god awful dress, and put some makeup on her, she'd look more like she was in a coffin. and maybe use a satin pillow, often the insides of a coffin are very intricate, with beautiful colours of fabric and special gathering sewing techniques used.
they could have made it more realistic, but ultimately, i like the idea, the art direction gets a 6/10.

Mo's picture
Activity Score 648

"Hi Ivan,
what's so great abt this ad? how come this one in the front page? " : thelastword dude, every NEW idea/campaign good or bad comes to the front page. Front page doesn't say " these are the best entries " ; it says " these are the latest entries".

Disco Munky's picture
Disco Munky
Activity Score 3890

Good idea. Art direction could have been better. That said, I could also have been born with massive tits and no butt hole, so I guess we'll just forget abut it for now. Later

Doin' it for the points

daniel upputuru's picture
daniel upputuru
Activity Score 16

zebras ki le raha hain kya bushes mai

Disco Munky's picture
Disco Munky
Activity Score 3890

well, when you put it that way.

Doin' it for the points

me thinks's picture
me thinks
Activity Score 722

I see no evil! I love it. Cheers, guys.