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Family, 2

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by BBDO, Malaysia for M&M's, within the category: Confectionery, Snacks.

Advertising Agency: BBDO/Proximity Malaysia
Chief Creative Officer: Ronald Ng
Executive Creative Director: Mun
Art Directors: Mun, Pebble Goh
Copywriter: Joanne Chow
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Highest Rated

Blair Semenoff's picture

It took a bit for me to get it, but ya that's pretty good

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

i like it lots!

Guest
Guest's picture

me nots!

Guest
Ad_boy's picture

Me dots! (Sorry, I know that was stupid.)Maybe it's because I'm a sucker for graph visuals and stuff like that, but I actually do like these, especially for their simplicity which (to me) a product like M&M's lends itself to. I don't agree with one of the other commentators who says it's the same thing 3 times over - I kinda like campaigns that reinforce their central creative platform. My only criticism would be that if you are meant to read the illustration as a family tree, then it would be impossible for "Blue" and "Yellow" to have conceived "Green". Because in the world of M&M's, both of them are male.

Ad_boy
Activity Score 95
Copywriter |

_______,
^ ^

Gorilla Lover's picture

Wait. You mean yellow and blue make... Green? Holy %&!@. If only I could wrap my head around that.

Gorilla Lover
Activity Score 84
Art Director
whitespace's picture

Basic colour mixing in the art class, good fella.

whitespace
Activity Score 1953
Creative Director
Guto Araki's picture

Genetics guys... not color mixing...

Parents:

blue AA x aa yellow

Result on:

Aa , Aa , Aa , Aa

Which means:

Aa - dominant+recessive = green (100% chance)

Guto Araki
Activity Score 158
Creative Director at fluor / Ponto de Criação
jsptrck404's picture

sarcasm guys. google it.

jsptrck404
Activity Score 437
Art Director |

| think small |

Guest's picture

The unending battle between arts and science. hahaha conclusion is, the message is not clear.

Guest
Guest's picture

great job guys... congrats.

Guest
527jellybeans's picture

Ad_boy added a fresh insight to this otherwise boring ad..

527jellybeans
Activity Score 50
Nanyang Academy of Fine Arts
Guest's picture

Brilliant! all 3 campaigns.. if you know genetics stuff you'll appreciate it.

Guest
Blair Semenoff's picture

It took a bit for me to get it, but ya that's pretty good

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
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