Advertisement

Look inside, 3

Campaign
Agency Network: 
Published/Aired: 
May 2008

Description

The campaign was created for the pre-mixed concrete branch of Cementos Progreso, the major cement company in the country.

Print advertisement created by BBDO, Guatemala for Mixto Listo, within the category: Industrial, Agriculture.

Advertising Agency: BBDO Guatemala
Creative Directors: Victor Garcia
Art Directors: Arturo Aguirre
Copywriter: Victor Garcia
Illustrator: Arturo Aguirre
Log in or register to post comments

Highest Rated

askon's picture

So awesome I want to pour some in my cereal

askon
Activity Score 433

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

askon's picture

So awesome I want to pour some in my cereal

askon
Activity Score 433

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

crisis's picture

Do they really want people looking inside their cement trucks? Is that the strategy here? Yes, I'm being literal, but still...

crisis
Activity Score 187
Writer
Crisp One's picture

didn't somebody do this effect with with nekid bodies a while back?

besides that, the kaleidoscope thing is played out like fanny packs and slap bracelets

Crisp One
Activity Score 2005
Other at New York
whitespace's picture

I think it's more fun looking inside a goatse.

whitespace
Activity Score 1953
Creative Director
Prof's picture

aw dude...

Prof
Activity Score 1449
Copywriter |

Quite really.

rafaanzo's picture

I think is simple: "look inside yours"
they are trying to tell this as an art

rafaanzo
Activity Score 6
Copywriter
Frits Harkema's picture

Somebody has been messing with the premix. I do not think we can still use it.

Frits Harkema
Activity Score 713
Antwerpen
ZZbottom's picture

good idea, wonderful executives, incredible client.

ZZbottom
Activity Score 111

zzbottom

franksandres's picture

don´t exaggerate please.

franksandres
Activity Score 172
Creative Director at Ogilvy & Mather
uvendire's picture

there is a cross in the centre. does that mean anything?

uvendire
Activity Score 28
Wunderman
Kateter's picture

guy, I think you're mixing two ideas here.

1. they create imaginary stuff/magic/something spectacular with concrete. OK, I'm fine with that.

2. truck has the 'rolling function' so the feelling is like caleidoscope.

but mix (how ironical) is creating a bit of confusion, don't you think?

not to mention the call-for-action. it's just awful.

Kateter
Activity Score 2029
Copywriter
Satria280471's picture

Maybe this is what you'll see (for the last time) before you're mixed with the concrete and poured into the foundation of a building. >(

Satria280471
Activity Score 48
Lecturer/ teacher in multimedia |

Idea is fragile

lawrencevon's picture

very visual. i dont think it works for cement. perhaps ecstasy or those drugs. :O hehe...

lawrencevon
Activity Score 143
Creative Director at Lawrence Antaran
Absolut M's picture

9/10
good work
really good work

Absolut M
Activity Score 1069
Marketing Manager
khronos's picture

i like the feel

khronos
Activity Score 998
Copywriter
Featured Content

Latest Collections

Advertisement