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Look inside, 3

Agency Network: 
Published/Aired: 
May 2008
Description: 

The campaign was created for the pre-mixed concrete branch of Cementos Progreso, the major cement company in the country.

Print advertisment created by BBDO, Guatemala for Mixto Listo, within the category: Industrial, Agriculture.

Advertising Agency: BBDO Guatemala
Creative Directors: Victor Garcia
Art Directors: Arturo Aguirre
Copywriter: Victor Garcia
Illustrator: Arturo Aguirre

Comments (15)

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Highest Rated

askon's picture
askon
Activity Score 433

So awesome I want to pour some in my cereal

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

askon's picture
askon
Activity Score 433

So awesome I want to pour some in my cereal

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

crisis's picture
crisis
Activity Score 187

Do they really want people looking inside their cement trucks? Is that the strategy here? Yes, I'm being literal, but still...

Crisp One's picture
Crisp One
Activity Score 2005

didn't somebody do this effect with with nekid bodies a while back?

besides that, the kaleidoscope thing is played out like fanny packs and slap bracelets

whitespace's picture
whitespace
Activity Score 1953

I think it's more fun looking inside a goatse.

Prof's picture
Prof
Activity Score 1449

aw dude...

Quite really.

rafaanzo's picture
rafaanzo
Activity Score 6

I think is simple: "look inside yours"
they are trying to tell this as an art

Frits Harkema's picture
Frits Harkema
Activity Score 713

Somebody has been messing with the premix. I do not think we can still use it.

ZZbottom's picture
ZZbottom
Activity Score 111

good idea, wonderful executives, incredible client.

zzbottom

franksandres's picture
franksandres
Activity Score 172

don´t exaggerate please.

uvendire's picture
uvendire
Activity Score 28

there is a cross in the centre. does that mean anything?

Kateter's picture
Kateter
Activity Score 2029

guy, I think you're mixing two ideas here.

1. they create imaginary stuff/magic/something spectacular with concrete. OK, I'm fine with that.

2. truck has the 'rolling function' so the feelling is like caleidoscope.

but mix (how ironical) is creating a bit of confusion, don't you think?

not to mention the call-for-action. it's just awful.

Satria280471's picture
Satria280471
Activity Score 48

Maybe this is what you'll see (for the last time) before you're mixed with the concrete and poured into the foundation of a building. >(

lawrencevon's picture
lawrencevon
Activity Score 143

very visual. i dont think it works for cement. perhaps ecstasy or those drugs. :O hehe...

Absolut M's picture
Absolut M
Activity Score 1069

9/10
good work
really good work

khronos's picture
khronos
Activity Score 998

i like the feel

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