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Green park

Campaign
Agency Network: 
Published/Aired: 
November 2008

Description

Print advertisement created by BBH, Brazil for Mix Brasil, within the category: Media.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas
Art Director: Márcio Ribas
Copywriter: Wilson Mateos
Photographers: Daniel Krajmic
Illustrator: Bruno Borges
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brndnrap8's picture
brndnrap8
Activity Score 170
Art Direction
jai hind's picture

art-direction rocks

jai hind
Activity Score 356
Art Director |

jai hind
art director

Dale's picture

I like the campaign, but feel that it stops shy of realising its potential. I like the visuals by and large although I think there could be some tweaks with the art direction. I do like the absurdity of them all and the fact that they don't rely on sexual fetishes but just sheer weirdness.

Now for where I feel that it falls short. In each execution you have a gay couple that are looking rather shocked at a different persuasion. I'm not sure if that is the best approach for a diversity festival that, one would assume, is grounded in tolerance for whatever your persuasion. I don't think the copy is right. Lots of things are weird to me (the use of for rather than to I assume is one of those translation oddities), but that carries a bit more of a judgment than a celebration of diversity. I think the ads should be reversed in the sense that the weird is the commonplace so rather than asking people what freaks them out, you're saying that whatever you're thing is, you'll see it at at this film festival.

- Commenting in all caps with poor spelling and grammar is so done before -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Javier Ramírez's picture

Que es raro para mi?
Esta campaña. Ojo, raro no significa malo (necesariamente)

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

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